Dion, Paul AWeitz, Barton2024-08-092024-08-091988https://hdl.handle.net/11299/264682The year given (1988) is an estimate.Buyer-seller similarity in height, weight but not personality or demographics were found to be linked to higher sales performance, as was buyer perceptions of seller similarity. Intermediate sales goals, such as trust and seller expertise were also important.enBureau of Business and Economic ResearchUniversity of Minnesota DuluthWorking Paper