Lieffring, Staci2010-06-092010-06-092010-04-21https://hdl.handle.net/11299/90869Additional contributors: Rohini Ahluwalia and Colleen F. Manchester (faculty mentors)Political candidates often incorporate marketing strategies in their cam-paigns for office. What is the most effective way to do so from a marketing perspective? How do candidates form a relationship with voters? Research question: Which aspects of brand identity and branding are the most influential in forming a relationship with a voter for political candidates?en-USCarlson School of ManagementMarketingCollege of Liberal ArtsDepartment of Political SciencePresentation