Salk, Raintry J.Schneider, Ingrid E.Monson, Verna2015-02-162015-02-162005https://hdl.handle.net/11299/169901One event seeking this market is The Upper Minnesota River Art Crawl Meander. Created in 2004, this project sought to showcase the work of local artists, draw visitors to the area, enrich citizens’ social & cultural lives, & build the brand identity of the Upper Minnesota Valley Region as associated with the arts. The Meander was held September 30 to October 2 in a a five-county area in Western MN. More than 50 artists participated at 38 designated sites.The purpose of this project was to assess visitor perceptions of the Meander and understand their interest in cultural/heritage travel.enart meanderMarket identificationUpper Minnesotaart crawlculturetourismlocal artMinnesotaartistsheritagebrandingmarketingImage