Viswanathan, Madhu2012-08-242012-08-242012-06https://hdl.handle.net/11299/132030University of Minnesota Ph.D. dissertation. June 2012. Major: Business administration. Advisors:George John & Om Narasimhan. 1 computer file (PDF); ix, 79 pages, appendix A.en-USCategory CaptainCategory ManagementEIORetailBusiness AdministrationEconomic impact of category captaincy: an examination of assortments and prices.Thesis or Dissertation