Nickerson, Carol A.McClelland, Gary H.2011-03-262011-03-261984Nickerson, Carol A & McClelland, Gary H. (1984). Scaling distortion in numerical conjoint measurement. Applied Psychological Measurement, 8, 183-198. doi:10.1177/014662168400800207doi:10.1177/014662168400800207https://hdl.handle.net/11299/101884Proponents of numerical conjoint measurement generally assume that the technique’s goodness-of-fit measure will detect an inappropriate composition rule or the presence of random response error. In this paper a number of hypothetical and real preference rank orderings are analyzed using both axiomatic conjoint measurement and numerical conjoint measurement to demonstrate that this assumption is not warranted and may result in a distorted scaling.enArticle