2015-02-182015-02-182006https://hdl.handle.net/11299/169942This project sought to identify differences in perceived and realized benefits among visitors of different generations. The majority of benefit items and factors were similar across generational cohorts. Therefore, recreation opportunity providers (water based, in this case) can take these results and assume that their marketing and programming efforts will continue to reach a broad audience.enwater based recreationgenerationscohortfamily interestsbenefitsoutdoor recreationniche marketsautonomyinterestssolitude oppotunitesImage