Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model

Grasswick, Jennifer2014-11-032014-11-032012-07https://hdl.handle.net/11299/167437enUsing the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects ModelThesis or Dissertation