Leding, Nathan2017-05-302017-05-302017https://hdl.handle.net/11299/188293In an effort to gain viewership, television stations put a lot of resources into the promotion of their newscasts. One way the stations reach the audience is through social media which has had a large impact on the way television news organizations connect with viewers. This qualitative analysis examines Facebook users' responses with regard to Facebook posts generated by television news stations. This study looks at how the audience uses media messages generated on Facebook.enThesis or Dissertation