Schuweiler, AndreaSchneider, Ingrid E.Salk, Raintry2015-02-042015-02-042007https://hdl.handle.net/11299/169744Festivals and special events benefit both local communities and visitors. Community festivals of short duration contribute to the celebration of local culture, identity, and place. Festivals also enhance exposure, awareness, profitability and image of the host community, as well as serve as a vehicle for other development (Felenstein & Fleischer, 2003; Getz, 1991; Hall, 1992; Nicholson & Pearce, 2001). To maximize benefits and enhance events, organizers need to continually assess and evaluate their event and its market.In 2007, the University of Minnesota Tourism Center (UMTC) was contracted to profile visitors to Rice Street Festival. Several visitor characteristics were of interest beyond demographics, including information sources, spending habits, and experience at Rice Street Festival. To that end, a visitor questionnaire was developed and administered to Rice Street Festival visitors.enrice streetfestivalprofilelocalculturecommunityReport