Aspinall, Erinn E2018-05-172018-05-172018-05-19https://hdl.handle.net/11299/197180Continuing Education Course presented at the Medical Library Association Conference in Atlanta, Georgia on May 29, 2018.Through effective marketing, libraries gain increased visibility and recognition for their work ­ resulting in additional support and greater latitude to develop innovative services. Digital storytelling helps libraries develop a cohesive story and brings library news to new audiences. This course introduces a “digital storytelling lifecycle model” that provides practical tips and tricks to leverage marketing efforts and make the most of limited resources. Participants will be introduced to the lifecycle model and see its application. Real stories will be used as examples to detail each stage of the lifecycle ­ ideate, create, share, preserve, reuse, evaluate ­ focusing on the outcomes at each step. Strategies presented during the course have been developed for easy transferal and immediate application; participants will be guided through an exercise to apply the lifecycle model for use in their own library.enPresentation