Farrell, Thomas2020-01-262020-01-262020-01This version was not previously published.https://hdl.handle.net/11299/211391See the abstract above.In my 4,500-word review essay, I begin with an overview of Andrew Hui's 2019 book A Theory of the Aphorism: From Confucius to Twitter (Princeton University Press). I then pivot to discussing certain related scholarly work, most notably the work of the Canadian Renaissance specialist and cultural historian Marshall McLuhan (1911-1980; Ph.D. in English, Cambridge University, 1943) and the work of the American Jesuit Renaissance specialist and cultural historian Walter J. Ong (1912-2003; Ph.D. in English, Harvard University, 1955). I then round off my wide-ranging review essay by discussing Michelle Goldberg's op-ed column "The Darkness Where the Future Should Be" in the New York Times (dated January 24, 2020).enAphorisms, Andrew Hui, Walter J. Ong, Marshall McLuhan, Thomas D. ZlaticScholarly Text or Essay