How Understanding Performing Arts Consumer Motivations Can Drive and Organization's Unique Selling Proposition: Insights into the Valley Chamber Chorale's Communication Effectiveness

Beaudet, Katie2014-11-032014-11-032012-06https://hdl.handle.net/11299/167434enHow Understanding Performing Arts Consumer Motivations Can Drive and Organization's Unique Selling Proposition: Insights into the Valley Chamber Chorale's Communication EffectivenessThesis or Dissertation