Avolio, Bruce J.Alexander, Ralph A.Barrett, Gerald V.Sterns, Harvey L.2011-02-152011-02-151981Avolio, Bruce J, Alexander, Ralph A, Barrett, Gerald V & Sterns, Harvey L. (1981). Designing a measure of visual selective attention to assess individual differences in information processing. Applied Psychological Measurement, 5, 29-42. doi:10.1177/014662168100500105doi:10.1177/014662168100500105https://hdl.handle.net/11299/100331A new method for determining individual differences in information processing was developed and illustrated. The measure, Visual Selective Attention, was constructed according to the parameters and specifications of a standardized measure of auditory selective attention. Emphasis was placed upon establishing the relationship of this new measure with traditional measures of information processing (i.e., perceptual style and selective attention). The results provided initial evidence for the reliability and validity of the new measure. Applications for Visual Selective Attention and interpretation of the findings are discussed in view of the current state of the information-processing literature. Implications for additional research focus upon the practical applications of the new measure.enArticle