Hinds, NikkiSalk, RaintrySchneider, Ingrid E.2015-02-092015-02-092007https://hdl.handle.net/11299/169809Festivals and special events benefit both local communities and visitors. Community festivals of short duration contribute to the celebration of local culture, identity, and place. Festivals also enhance exposure, awareness, profitability and image of the host community, as well as serve as a vehicle for other development (Felenstein & Fleischer, 2003; Getz, 1991; Hall, 1992; Nicholson & Pearce, 2001). To maximize benefit and enhance events, organizers need to continually assess and evaluate their event and its market.In 2006, the University of Minnesota Tourism Center (UMTC) and Center for Urban and Regional Affairs (CURA) were contracted to profile visitors to Saint Paul Winter Carnival. Several visitor characteristics were of interest beyond demographics, including information sources, spending habits, and experience at Saint Paul Winter Carnival. To that end, a visitor questionnaire was developed and administered to Saint Paul Winter Carnival visitors.enWinterCarnivalSaint PaulCURADemographicsspending habitsfestivalparadelive musicReport