Kroonenberg, Pieter M.2011-03-302011-03-301985Kroonenberg, Pieter M. (1985). Three-mode principal components: Analysis of semantic differential data: The case of a triple personality. Applied Psychological Measurement, 9, 83-94. doi:10.1177/014662168500900108doi:10.1177/014662168500900108https://hdl.handle.net/11299/102068This paper shows how three-mode principal components analysis can be useful for the analysis of semantic differential ratings, in particular because no summation is necessary over any one mode. The use of "joint plots" (a variant of the biplot) and sums-of- squares interpretations is explained and illustrated.enArticle