Mastel, Kristen2011-05-052011-05-052011Mastel, Kristen. "Extending Our Reach: Embedding Library Resources and Services within Extension." Embedded Librarians: Moving Beyond the One-Shot. Chicago : Association of College and Research Libraries, 2011.https://hdl.handle.net/11299/103994This chapter will discuss how the University of Minnesota is seeking to reach out to previously underserved Extension staff through virtual and personal services. A variety of techniques have been used, such as trend spotting, lurking and active engagement, to identify the strengths and weakness in our library programming and services for Extension staff; with this information we are able to develop strategies for outreach opportunities.en-USembedded librarianshipoutreachBook Chapter