VoL 3No. 1 December 1980 School of Journalism and Mass Communication PORTER Edwin Emery Prof. Edwin Emery receives two national teaching · awards Professor Edwin Emery arrived home this year after a year's sabbatical in Singapore to find two national honors in journalism research and teaching awaiting him. One of the highest research prizes of the Association for Education in Jour- nalism (AEJ}, the Willard G. Bleyer Award "for unique and important con- tributions to the history of journalism and mass communication," was presented to him during the AEJ na- tional convention in a ceremony at the Kennedy Memorial Library in Boston. November 20 in Columbus, Ohio, the 1980 Distinguished Teaching in Jour- nalism Award of the Society of Profes- sional Journalists, Sigma Delta Chi (SPJ, SOX}, will be given him at the na- tional convention in r~cognition of his 35-year teaching career at Minnesota's SJMC. The Bleyer research award, named for a pioneer Wisconsin journalism historian, recognized particularly ..--- Emery's history of the U.S. mass media, The Press and America, now in its fourth edition. Emery's son Michael (Ph.D. -'68} is co-author. Professor Emery is the second recipient of the award, given occasionally. · The distinguished teaching award was the 15th given by SPJ, SOX. Emeritus professors Mitchell V. Charnley and J. Edward Gerald were previous Min- nesota recipients. In making the award, the society especially cited Emery's work with graduate students and training of journalism historians. Emery previously had won two na- tional research awards from SPJ, SOX- a Guggenheim Fellowship and a Social Science Research Council grant. The author/editor of seven books, An around-the-world tour marked his 1972-73 sabbatical, with teaching duties in Taiwan, Afghanistan and Spain, as well as other lectUres under State Department and Fulbright auspices. His younger daughter, Alison, accompanied her parents on that trip and on his latest jaunt. · · He's the third Murphy prof · to win SP J teaching award Emery served nine years as editor of the · AEJ's research journal, Journalism Quarterly, and as 1975 AEJ presi- dent.. Back in his old office in 108 Murphy, Emery said he was looking forward to his four remaining years of teaching without administrative assignment. He was director of graduate studies from 1973 to 1979. Emery's 1979-80 sabbatical was his third involving extensive . travel. In 1959-60 he studied the U.S. press associations as a Guggenheim fellow, first in New York and Washington, and then for six months in 14 European countries. His wife, Mary, and their older daughter Laurel accompanied him. ; While in Singapore last year, Emery held a visiting professorship in mass communication at Nanyang University, . an<;{ worked with 11 graduate students seeking honors degrees. He also par- ticipated in Southeast Asian research meetings, visited media organizations and studied the extensive international foreign correspondents group. Also during his sabbatical, Emery worked with two co-editors, Warren Agee (Ph.D.-'55} and Phillip Ault, on the manuscript for a book of introductory readings in mass communication to l;>e published by Harper & Row. The three are currently completing revisions for the· seventh edition of their successful Introduction to Mass Com- munlcattons textbook. After attending the SPJ,SDX conven- tion in Columbus, Emery says he and his wife will fly to California to attend the 45th reunion of their Berkeley graduating class. Then Emery and son ' Michael, who is a journalism professor at California State University in Nor- thridge, will "get their heads together" about the fifth edition of The Press and America, due in 1984. That is ' the year Emery plans to retire from Min- nesota- 30 years after the book first ap- peared. "'n the meantime," he says, "111 be keeping in touch with Murphy Hall alum- ni like those mentioned in my 'Letter from Singapore' " (in the April Murphy Reporter}. And that isn't just a promise. After Emery's article appeared, he did iri fact meet with numerous Murphy Hall alum- ni: Jo Law (M.A.-79}'in Singapore; John Lee (Ph.D.-'70} in Paris; Gregory Jensen ('52) at London UP!; Mike Anderson ('68) in New York; and many former students at the AEJ convention in Boston. · One was Sam ·Kuczun (Ph.D.-70) who, as AEJ history division head, presented Emery the Bleyer Award in · Boston. Three weeks later and appropriately enough, it was Russell Hurst (M.A.-'53} who, as executive officer of SPJ,SDX, was the one to tell Emery about the 1980 Distinguished Teaching Award. .~~ ~ ~------ [News About AluriiDi .l The First Amendment does include religion but . 1·938 • Chugo Koito (M.A.) is professor of journalism at Sophia University; Tokyo. He has published The World's Newspapers and News Agencies re the Third World, France, Germany and the United Kingdom, to be followed by a ·volume ·on China, Russia and the USA, and still another on Japan and the World. • Graham Hovey (M.A. '53) has left the New York Times to head the University of Michigan's program for visiting newsper- sons supported by the National Endow- men~ for the Humanities. Graham was the Times' State Department cor- respondent, and formerly editorial page staff member. 1939 • Charlotte Crump Poole is stu- dying at the University of San Francisco (Jesuit) in the Fromm lnstitut~ for Lifelong Learning (for people over 50) trying, she said, "to exercise and revive my creative writing skills." She and her family have lived in the San Francisco Bay Area since 1946, where she has been active in civil rights and educa- tional programs. 19.40 • Charles Roberts, director of in- formation for the National Wildlife Federation, has been named chairman of the Conservation Round Table of Washington , D.C. , for 1980-81. Roberts, of Bethesda, Md., is a former Newsweek editor and White House correspondent. 1942 • Marshall W. Johnston (M.A.) has been elected president of the Iron- wood (Mich.) Daily Globe and the Marinette {Wis.) Eagle-Star, following purchase of the two newspapers by the Janesville (Wis.) Gazette. Johnston is president and general manager of Gazette Printing Co. which also owns radio broadcasting stations in Janesville, West Bend, and Rice Lake, Wisconsin, Huron, S.D., and Dixon, Ill. 1945 • Gerry Soble is associate director of public relations for the American Red Cross Blood Services, Los Angeles- Orange Counties Region. 1948 • Jesse Lair {M.A. '64) is working on his sixth book, I Walk Most Safe- ly When I Don't Know Where I Go, to ~ published by Doubleday in the fall of 1981. His wife, Jacqueline Carey Lair, is author of I Exist, I Need, I'm Entitled, published by Doubleday, 1980. AppLebaum Mishra pagerwo 1949 • June Ellen Austin Schmidt has been serving on the Edina (Minn.) City Council since 1971, the first woman to be elected to that council. 1950 • Gordon Greb (M.A.), who taught reporting and editing courses at SJMC in . 194849, is director of graduate studies in mass communications at San Jose (Calif.) State University. He took a group of American students to England, Wales, and Scotland during the summer of 1980 to study British mass media. Professor Greb . returned as a visiting professor to lecture and serve as a con- sultant to the new1y developing Diploma Program in Journalism at The City University of London for the Michaelmas (fall) term and to engage in further research into British journalism. 1951 • Roy Erickson, formerly vice president of . public relations for Nor- thwest Airlines, has been nam12d vice president of public relations and a direc- tor of the Meredith Corp., Des Moines, Iowa. • Peter Georgas has been ap- pointed director of the Salzburg Seminar, an American non-profit organization which holds international seminars on a variety of current issues. Sessions are held in the shooting loca- tion for the film "The Sound of Music." He .will be in Salzburg for the next two years. 1952 • Greg Jensen presides ovPr •hP. automated news relay center for UP! in London and dirl;!cts bureau activities there. He's lived in London since 1957. 1955 • James H. Bowden is professor of English and chairman of the Humanities Division at Indiana Universi- ty Southeast. G. K. Hall will bring out a book by him, Peter De Vries: A <;ritical Study, next year. 1956 • Hal Fruetel is author of a novel The Winds at Sundown, which has been accepted for 1981 publication by Jove Books. He is a free-lance writer in Moraga, Calif. 1'957 • Richard L. Fjellman was pro- moted to director of marketing for scholastic high school products at Jostens Inc., Bloomington, Minn. 1958· • Jim Shoop, Minneapolis Star, is on leave to be a visiting professor of journalism at the University of Wiscon- sin, Madison. • • You might have noticed our front page declaration in the July Reporter that we are the "School of Joum~lism and Mass Commu- nion." Alumni Bob Sheldon ('70) certainly did. As he put it: "When I was in J School, we had bread and wine, too ... but after hours and in smaller groups." Pardon our error. We are still the School of Journalism and Mass Communication. The only thing being "saved" in Murphy Hall is our humility. And while we're at it, the ACP is the Associated (not the American) Collegiate Press. July was just one of those months. The Editor. The Murphy Reporter is a publication of the University of Minnesota School of Journalism and Mass ComJ.Tlunication. Managing Editor- Walter H. Brovald. Editor- Ellen Mrja. Editorial Assistant- Melva Mo- line. All correspondences should be addressed to: Murphy Reporter; 11 Murphy Hall; 206 Church St. SE; University of Minnesota; Minneapolis, Minn. 55455. Progess report on the Big Idea_· ____ _ Thanks to tremendous alumni response, the SJMC "Big Idea" cam- . paign- an effort to raise funds to update the Eric Sevareid Library in Murphy Hall- is going strong. The November phone·campaign, con- ducted by the University of Minnesota Foundation on behalf of the SJMC, net- ted pledges of nearly $6,500. Lynn Fut- ter, associate director of annual giving for the Foundation, called the effort "very succssful." The "Big Idea" campaign was begun in 1979 after communications reference authority Eleanor Blum toured the library and found it lacking in basic reference materials, books, periodicals and security equipment. Blum cited the number one weakness of the library as being "inadequate funding." And so, the fund raising began. The "Big Idea" was to ask each alumnus to contribute whatever amount possible to help the SJMC library once again become a nationally-recognized "idea resource center." In this way, alumni could help improve for others the foremost resource the alumni took with them when they left the SJMC- mimely thoughts, intellectual notions, "Big Ideas." Futter agrees, and E!mphasizes there is "a great need for alumni supJ>ort~ at all universities today. "One of the interesting ~acts about private support," she says, "is that Min- nesota state funds comprise 34 percent of the University's budget. According to the Department of Education's 1980 report, federal funds account for 21 per- cent of the income at a private universi- ty, but only.17 percent at public univer- sities." · What this means, according to Futter, is that "we are state assisted, not state supported." She adds that overall "there are fewer funds than people realize." This serves to underscore how important alumni are to any school. As Futter expressed it, "Alumni cer- tainly shouldn't feel indebted. But they at least should feel a respon - siblity-especially to your School because it is one of the best, if not the best, schools of journalism in the coun- try." THIS is the BIG IDEA! I want to be part of the all-alumni fund campaign to help replenish and expand student resource materials (books, periodicals, scholarly journals, film, recordings, etc .) in the SJMC library. I have enclosed a check or make a pledge as detailed below and have checked the boxes appropriate to my gift . CONCERNING MY GIFT: 0 My check for$, _________ _ 0 I want to give$; enclosed is my check for$; I will make additional payment(s) of$ __ on (date/dates) __________ _ 0 I am not sending a check at this time, but 1 pledge a gift of $ __ , to be mailed to you by (date) ___________ _ 0 Please ad my name to the honor roll of contributors in this all-alumni campaign. 0 Please designate this gift as a memorial to _ D I prefer that this gift be anonymous . . D I would like this gift to be used for library materials relating to. 0 news-editorial sequence 0 advertising sequence 0 photocommunication sequence 0 broadcast journalism sequence 0 CONCERNING MY POTENTIAL GIFT: Please contact me with further information 'about opportunities f~r special library gifts. D Please contact me with information about other needs of the School for which a gift might be useful. 0 I would be interested in talking with you concerning a gift td the School in the form of 0 an endowment 0 atrust 0 abequest 0 an investment account 0 CONTRIBUTOR INFOAMA TION Name~=========================== Address 0 Telephone c-c-:--::--,----,---------0 I have enclosed a letter providing special DegreeandYearGraduated --------- instructions for the use of my gift. L::J~o~ur~n::_al~ts~m~s:;::e~a!!:u~e~nc~e;.;;:;::;::;::;::;::;::;::;:;.J IIAL TO: DR. F. GERALD KLINE, Director, SJIIC. 111 llurphy Hall, 206 Church St .. SE, lllnneapolls, liN 55455 Murphy Reporter December 1980 , ...___.:....- Emeritus prof Raymond Nixon remains close to journal~ism by Ed Voeller Professor emeritus Raymond Nixon has never been far from the classroom since his retirement from the School of . Journalism and Mass Communication in 1971. He still retreats to the wood- paneled seminar room in his home where, formerly, he collected graduate students for sessions in international communication, and where he now con-. tinues research in journalism education and a career that has brought him inter- national recognition for-his scholarship. Sitting in that sunlit room and sur- rounded by memorabilia from numerous trips abroad, Nixon recalled that scholars.hip was not always the vocation he had intended to pursue. College ac- tivities had included sessions with the saxophone and clarinet for the jazz or- chestra and membership in the glee club. After graduation carne . profes- sional singing on radio, and, then, the end of a potential music career with the decision to go to graduate school. "I realized I couldn't be a good musi- cian, a good singer and be a competent scholar and teacher at the same time, so I gave up professional singing." Music became a hobby and remains an avocation today. Hiking and swimm- ing are also spare-time activities. Curiously, it was his participation in musical activities that led to an interest in international journalism, an area he was to pursue in graduate school at Min- nesota and Wisconsin. Two trips to Europe as publicity manager for the col- lege glee club introduced him to a newspaper world he had not known as a journalist in Florida and Georgia. "That was my introduction to Euro- pean journalism, because I had to go around to newspaper offices and try to crash the columns of the papers and get publicity in any way I could." Nixon attended Emory University in Atlanta in order to continue a family tradition, though he had been urged by the managing· editor of a T ~pa, Florida newspaper to enroll in the journalism program at the University of-Missouri. Work on the newspaper during high school stimulated an interest in jour- nalism in college, and while at Emory he was campus · correspondent for the Atlanta Journal. Several years later Nixon was to teach English and jour- nalism at Emory before going on to get his doctorate. Two eminent scholars were other in- fluences that directed Nixon toward in- ternational communication. Nixon studied under Ralph Nafziger at the University of Wisconsin while pursuing an M.A. in journalism. Nafziger was one of the pioneers in the international field, and was working on a bibliography of in- ternational communication at that time. When Nafziger left Wisconsin for Min- nesota, Nixon followed him . to do a December 1980 Raymond Nixon Ph.D. At the Oniversity of Minnesota, the young graduate student also met Ralph Casey, who had been studying British political propaganda under a Guggenheim Fellowship. The influence of both of these scholars led Nixon to choose international relations and com- parative government as the two fields in his political science program. "Y oq couldn't get a Ph.D. in jour- nalism in those days," he recalls, "so you'd take journalism as yoi,II' minor, and take a Ph.D. in some related subject. Well, I took political science which is, I think, more closely related to journalism than almost anything else." Among the awards and honers that have been granted Professor Nixon dur- ing his career is a certificate recognizing his important ·contribution to Jour- nalism Quarterly. Nixon served as its editor from 1944 to 1964. "I was elected in December of 1944 and took It over in December of 1945. Well, everything was at a low ebb then.... There weren't but about 200 members and very few subscribers out- side of the membership. The dues back in those days were three dollars a year, and the Quarterly g(>t two dollars of that. I had to get the magazine out on that amount of money." The new editor of Journalism Quarterly set out to increase member- ship among journalism educators, newspaper editors and publishers. In 1957 a Ford Foundation grant to visit journalism schools around the world resulted in international promotion of the journal. Souvenirs from the 1957 trip and . subsequent jotimeys overseas bring back fond memories. An ancient armour shield from Iran was the subject of some controversy when an Iraqi customs of- ficer discovered it in Nixon's baggage. It was finally determined to be harmless enough. But such was not the case with an issue of Reader's Digest which happened to contain an article about a former Iraqi leader. That was courteous- ly withheld by customs until he was to leave the country. A Latin American tour in the late '50s, on the heels of a trip by Vice President Nixon (no relation), was the beginning of his affection for that part of the world. The trip came shortly after the May 1958 visit to Caracas during which the vice-president was jostled, and the wind- shield on his limousine was shattered. Professor Nixon's interest and research continue to this day in spite of the "Go Home Nixon" signs he encountered dur- ing that trip. In 1962 Nixon completed his first survey of journalism education in Latin America for the Ford Foundation. A similar survey was completed in 1970 for the Tinker Foundation, and these days are spent working on an update of · " ~ •• ·• - : · · Mai'phy Reporter .;o· ' 1 ..... , .... .. ·: ; Photo by Ed Voeller that research. · Results indicate that "amazing changes are taking place" in mass communication in Latin America. The survey update is one of the reasons why Nixon attended the August meeting of the International Association of Mass Communication Research (IAMCR) in Cara.cas. He hoped to use the opportunity to renew acquaintances and collect data. He was unaware that the organization would confer an honorary presidency on him. International communication is every journalist's concern today, stresses Nix· on. He asserts that, especlally with the growth of instantaneous communica- tion, "it is important for all journalists to have an international orientation. "This sounds like heresy to some of my colleagues, but fve advocated In some schools that they shouldn't even have a separate course In international communication, that every course ought to be internationally oriented.... Instead of just talking about American newspapers, American television, American radio, there should be a cer· tain amount of international flavcr and a certain amount of comparative jour· nalisrn in virtually every course in the curriculum." Ed Voeller has completed his course work toward a Ph.D. In International communications. He lives in St. Paul, where he is currently writing educa- tional textbooks. page three As the Reporter went to press. John Finnegan was award- ed the 1980 Freedom of Infor- mation top prize by the Asso- ciated Press Managing Editors A~sociation : The award, the lOth given. was presented at the APME convention in Phoenix. SJMC grants 125 BA' sin 1979-80 Professor Walter Brovald, director of undergraduate studies, has announced the final tally of degrees awarded by the SJMC for the 1979-80 academic year, including both summer sessions. Three doctoral degrees were confer- red during the period, compared to six during 1978-79. According to Bovald, "'t's normal for Ph.D. totals to show this fluctuation since many candidates are not ii1 residence." A total of 22 Master of Arts degrees were awarded, down substantially from the totals for the two years previous, 43 and 41 respectively. However, the number of Bachelor of Arts degrees conferred, 125, is com- parable to the 144 degrees of 1978-79 and the 131 in 1977-78. · Bachelor's . degrees awarded, by quarter, were: Fall, 33; Winter, 24; Spr- ing, 52; Summer I, 8; and Summer II, 8. 1959 • Arlene Appelbaum, a St. Paul freelance writer, has started a com- munication~ company called The Write Approach. The firm specializes in public relations, publications and photography. • David A. Nelson (M.A. '62) is a U.S. representative to the Swedish Trade Fair Foundation in Washington, D.C. 1960 • Nancy Smller Levinson has V{ritten three books for a teenage au- dience, all scheduled for fall 1980 publication. Contributions of Woman/Business, a nonfiction book of five biographies, is dedicated to SJMC Professor George S. Hage. The others are Cindersara, a short novel, and A World of Her Own, a novel about a deaf girl. Ms. Levinson lives . in southern California with her husband and two sons. 1962 • Bob Weaver is creative director at Bradley Yeager, 'are!1J1and & Bennett Advertising, St. Petersburg, Fla. page four John R. Finnegan, the St. Paul Dispatch and Pioneer Press, has been selected for the Ralph D. Casey Minnesota Award by the School of Journalism and Mass Com- munication. The award is presented annually to an editor, publisher or newspaper person who, -in the judgment of the senior SJMC faculty, has given distinguished · service to the community, state and na- tion. · In nominating Finnegan for the award, Thomas Carlin, publisher of the St. Paul Dispatch and Pioneer Press, described Finnegan "as one of the coun- try's most aggressive protectors of the · First Amendment and an authority on Freedom of Information pro - blems ... across the nation." Carlin fur- ther praised Finnegal)'s ability to main- tain "the necessary balance of freedom, rights and obligations of the press." SJMC professor Donald Gillmor characterized Finnegan as "one of the best informed editors in the country on legal issues affecting the press." Gillmor added that Finnegan has "been a na- tional force- and the force in Min- nesota-on projects designed to make information available to the public." Finnegan began his journalism career in 1948 as a reporter for the Rochester Post-Bulletin. In 1951, he joined the St. Paul Dispatch and Pioneer Press, and became the paper's ex- ecutive editor in 1970. He has taught journalism for the University's extension division, and this year was one of four editors chosen nationally to serve on the faculty of the National Judicial College at the University of Nevada, Reno. Throughout his career, Finnegan has worked at the state and federal levels to urge adoption of shield laws to protect reporters as well as for laws to open government meetings and files to public scrutiny. Finnegan began working for freedom of information legislation in Minnesota in 1955. In 1973, he formed the Min- 19.63 • Sally·Jo Bowman is an editor in the University of Oregon's publications office. She has completed about two- thirds of the work toward an M.S. in journalism there. In her spare time, she runs a T-shirt company known as the Ladies Sewing Circle and Terrorist Society. 1965 • Clifford Leabo (M.A. 72) has returned to fulltime teaching in the Department of Journalism at Texas A & M University. He previously served as · director of the university's General Studies program, and as head of the Department of Journalism there. Schmtdt Schachtman nesota Joint Media Committee to work for open meeting laws in the state, and he remains that group's first chairman . . He has served on the Freedom of Infor· mation committees of both the Min· nesota Newspaper Association (MNA) and Sigma Delta Chi (SDX). On the national level, Finnegan has appeared before Congress numerous times to urge adoption of shield and freedom of information legislation. He was the chairman of the Associated Press Managing Editors Association Freedom of Information Committee for . 15 years, and also served on that group's board of directors. He was a two-year member of both the Freedom of Information Committee of the American Society of Newspaper Editors and the National Joint Media Commit· tee, and has served also on the National Conference of Editorial Writers. For his work in the area of press-law relations, Finnegan in 1976 was the first Minnesotan to receive the Award of Merit from Sigma Delta Chi for "distinguished service in the field of freedom of information." In 1974 he received the Outstanding Achievement Award from the University of Min- nesota, and in 1972 the Distinguished Service Award from MNA. Finnegan has served on the Min· nesota News Council, the Fair Trial/Free Press Council, and the Governor's Com· mission on State Government Reorganization. He was the first layman to be named to the State Board of Pro- fessional Responsibility for Attorneys, is also a former board member of the Citizens' League of the Twin Cities and former chair of the Metropolitan Coun· cil. He has served as president of the Newspaper Guild of the Twin Cities, the Alumni Association of the SJMC, and the Minnesota SOX chapter. 'In 1970 he helped establish the Twin Cities Urban Journalism Workshop for minority high school students, a program cited as model by The Newspaper Fund. 1967 • David J. Vrleze has been ap- pointed vice-president of Paul Burke and Associates Inc., a subsidiary of Alex· ander & Alexander, an interntional in- surance brokerage and consulting firm. 1968 • Dick Hall is in the advertising department of the Carlson Companies of Minneapolis. 1969 • Steven Dornfeld has been nam- ed Washington correspondent for the O'Brien Moen Murphy Reporter ; John Finnegan The award is named for the late Dr. Ralph D. Casey, SJMC director from 1930 to 1958 and regarded by many to be the School's chief architect. Under Dr. Casey's direction, the School was· the first in the nation to establish a mass communication research division and develop a graduate program leading to the Ph.D.' degree. Finnegan is the 34th recipient of the award. In commenting on the selection of Fin- negan for the award, Minnesota Supreme Court Justice C. Donald Peter- son, who chairs the Minnesota News Council, said, "John Finnegan is a man of courage, fairness, integrity and high intelligence-qualities I admire in a jour· nalist. He is also a warm and attractive human being whom I admire as a friend. The award with which he is honored is wei! deserved." Bob Shaw, manager of the MNA, seemed to agree. "Let's put it this way," Shaw said. "John's done so much in the field of freedom of information that it would be hard to figure who else to give the award to!" St. Paul Pioneer Press and Dispatch. ·A longtime Minneapolis Tribune state capitol reporter, Dorn- feld rejoined the St. Paul papers after returning for a year's fellowship study at the University of Michigan. He is na- tional treasurer of Sigma Delta Chi, and is slated for progression to the presiden- cy of SOX in 1982. George Hage recalls that, although Dornfeld attended Hage's reporting class only "occasionally," Dornfeld always turned in flawless copy. Much lat~r Hage discovered Dornfeld's class stories had been going through the copy desk at the St. Paul papers! • V. M. Mlshra (Ph.D.) is an Associate Professor in the College of Communication Arts and Sciences at Michigan State University. He directed a recently completed study of ABC, CBS and NBC television net- work news operations in relation to law enforcement. His current research work centers around communication and management information systems. • Barbara George Lewis is the adver- tising writing supervisor for Bedell Advertising in Santa Barbara, Calif. 1970 • Garret De Mott has joined Sheg- geby Advertising as an account ex- ecutive. Sheggeby Advertising SPecializes in _business communication. December 1980 It's be_en a long time coming-20 years, in fact. But finally there is public recognition for one of those rare academicians who is able to cross the bridge between what students deem "the real world" and the university. Willard L. Thompson, SJMC pro- fessor and chairman of its advertising sequence, has been honored by col- leagues in the local advertising industry as their choice for the 1980 Silver Medal Award. A. d . f The award is presented annually by P r 0 . the Minnesota division of the A.merican Advertising Federation (AAF) to those individuals "who have made outstanding . contributions to advertising and who f e t . have been active in furthering the in-dustry's standards, creative excellence I r S and responsibility in areas of social con- cern." ' • I ' What makes Thompson's selection Clvl• 1• aD even more distinguished is that it's the first time in the award's 20-year history I that it has gone to an·academician. Charles Carlson, president of the t t Advertising Federation of Minnesota, 0 ge said that the at,.Vard,was an attempLto recognize the groups awareness "of all the contributions Tommy has made to d the University as well as to the ad in-dustry locally." · · Since Thompson began teaching c 0 vet e advertising and public from the Univer- sity's Center for Educational D.evelop- ment to cover the costs of developing and implementing new courses in the School's graduate and undergraduate curricula . . At the graduate level, two new ·courses are being offered this year: "Perspectives on Mass Communica- tion," an overview of the literature and theories in the field; and "Mass Com- munication: Research in Action," an in- troduction to the theoretical aspects of journalism research. The courses, in- tended primarily for M.A. candidates, are being taught by Professors Everette Dennis and James Ettema. Dennis says he is pleased with what the new "Perspectives" course is offering students this fall. "Many of our Master's students have had no prior experience in journalism," he says . "If they have had any, it's been from only one perspec- tive- from one area of five in the M.A. fi~lds." This lack of common background and knowledge in the field was identified by SJMC faculty last year as being one of the major problems in the M.A. pro- gram. Dennis believes the new course can help remedy this weakness. "The course is a unique blend of material," he says, "that takes the students through an introduction to the field, to commentaries on how knowledge is organized in the field, to major points of controversy and profes- sional consideration. "It's giving students a perspective they would not get in other courses," he con- tinues. "I would hope the course will give Master's students at least a taste of the other subfields. And that will suggest further areas to pursue and help them decide on other courses to take in the program." The second new graduate course, "Mass Communication: Research in Ac- tion," will be offered during winter quarter. Dennis says it will be based on the concept of "professional reality" by attempting to link social-scientific and humanistic theories to industry applica- tions. The SJMC faculty recommended last year that both new courses be re- quired for all M.A. students.' That recommendation is now under con- sideration. At the undergraduate level, four new courses are being developed for im- plementation in the fall of 1981. Two of the courses would be considered "pre-entry"- that is, intended for pro- spective journalism majors and minors: "Information Gathering" and "Producing Mass Media Messages." The other two will be required "core" courses designed to give all majors and minors a common knowledge background. One will take an historical- legal-institutional approach, and the other will be a mass communication pro- cess course. Professor Donald Gillmor, who, along with Professor Jean Ward, is overseeing the undergraduate revisions, says that what the committee is doing is "actually developing two sets of majors." One group, called the focused majors, already have professional goals firmly in mind. The objectives of the curriculum review for this group are to provide the students with a common educational ex- perience, more emphasis on information gathering and retrieval, and a more thorough background in basic profes- sional skills. The second group of students in- cludes general mass communication ma- jors, non-majors and minors. Here the objectives are a bit different: to provide an analysis of media institutions and an introduction to the basic skills of gather- ing information and producing media messages. Gillmor and Ward are currently syn- thesizing the elements for the two pre- entry courses. To that end, Ward has contacted a number of communication organizations to learn how they gather and · retrieve information. Gillmor says the next step is "to ascertain if our cur- rent resources will permit us to carry out these new courses." Based on faculty recommendations, the overriding goal behind all of the pro- posed · revisions to the undergraduate curricula is "to liberalize" the prOgr-am by providing more flexibility and greater elective opportunites to SJMC students. However, the challenge, according to Gillmor, is in finding "to what extent we can have flexibility without sacrificing respectability of our program." Compounding the situation, Gillmor says, is the realization that any changes in -the SJMC program does affect the status of transfer students, a group which accounts for 42 percent of the School's pre-majors. "The review," Gillmor concludes, "is very ambitious and complex." Twelve Elliston· Fellowships Given Twelve SJMC students have received Herbert Berridge Elliston Fellowships for the 1980-81 academic year. The awards are made in memory of Herbert Elliston, editor of the Washington Post from 1946 to 1952. · Graduate fellows are Leola Johnson, Julio Munoz, Ikechukwa Nwosu, Cathy Packer, Barbara Paul and Mohammed Saghafi. Undergraduate recipients are Darlene Gorrill, Kevin Johnson, Scott Knickelbine, Mary Ostlund, Sheila Quinn and Diane Rawlings. The Elliston fellowships were established last year by a gift of over $300,CXX> from Hilma L. Eckstrand, a St. Paul woman. Eckstrand was a governess for the Elliston household un- til Elliston's death in 1957. It is believed that most of the gift to the SJMC came from a sum bequeathed to Eckstrand in Elliston's will. Elliston began his long journalistic career in England, after having served in the British army during World War I. He never obtained a college education, which he often said was his greatest regret. For this reason, Eckstrand be- queathed the money to the SJMC in Elliston's memory. Upon his return to the United States, Elliston landed jobs with the New York Herald and the New York Sun. His reputation grew in the 1930s as he wrote a highly-regarded financial com- mentary for the Christian Science Monitor and . hosted a weekly radio program on financial topics for CBS. In late 1940, Elliston was chosen as the Washington Post's editorial page editor. Six years later, he was nam- ed editor of the Post, but stayed active in advocating liberal and internationalist policies on the editorial page. Dan Oberpriller Dean Oberpriller 1971 • Dean R. Oberpriller and Daniel E. Oberpriller have formed a new advertising agency, Rumsey, Knutson & Oberprillers Inc., Min- neapolis. The agency will specialize in consumer goods and services advertis- ing. The Oberprillers are two of six foun- ding principals. 1973 • Gail E. Gendler has been nam- ed director of public affairs for Concept One, Minneapolis. • Jeffrey A. Schachtman has been appointed manager of merchandising and promo- tional services for Martin/Williams, Inc. 1974 • Steve Krikava is managing editor of the Midland Cooperatives newspaper, Minneapolis. He was elected this year to a three-year term on the board of directors for the Cooperative Editorial Association, which has more than 300 members in the U.S. and Canada. 1975 • Mark Baker is editor of the Alex- andria Newspapers, . publishers of the Lake Region Echo/Lake Region Press. He is not to be confused with the Mark Baker (also '75) who is with Red Barron Inc., Minnetonka. • Kathleen Moriarty has been named marketing services coordinator for St. Paul Risk Services. 1976 • Sandra Shipshock is working at the U.S. Embassy in Kingston, Jamaica. • Lee Ann Leak Nelson has moved to Heidelberg, West Germany where she is employed as a teacher at the Heidelberg American High School. She works with students who have learning disabilities in math, English and social studies. • Barbara Reynolds is director of public reltions for University of Minnesota Hospitals and Clinics. She is president of the Minnesota Council for Hospital Public Relations. Scholarships set records paqe ""*'' Fifty-three scholarships administered by the School of Journalism and Mass Communication, and amounting to more than $66,CXX>, were awarded this past spring to journalism students for the 1980-81 academic year. The average award was $1,311.80. The figures represent new records in all categories--:-the number of scholar- ships, total dollar amount, and average award. SJMC scholarships, funded by 25 dif- ferent corporations, trade associations, and individuals, are granted primarily on the basis of professional promise and academic performance. While financial need is an important factor, SJMC scholarships are seen as important in- centives and rewards for excellent students who might not otherwise secure financial assistance. The importance of_ scholarships to Murphy Reporter " students' financing their college work in- creases each year. Tuition, student fees, book prices and living expenses con- tinue to mount. For example, in-state tuition for 1980-81 is estimated at $987 and student fees over $200. Total costs for a journalism undergraduate living on campus this year will be in excess of $4,~up more than $500 from last year. December 1980 .• ~···~-.. -~-~-~-t ·~·~·· ~· ' ~·•"e-"t•• !',o,•••t•o•4) ... ~"4. "'t:."r."' ... ._,. •• f •••• , .. ... Minnesota Journalism Center ·~ ... _ ...... "., 4 ~. ~' First activities · held; Near vs. Minnesota · symposium being · planned NewMJCLogo This logo will appear on all stationery and publications put out by the MJC. The logo, created by Larsen Design, Minne- apolis, represents six pen quills coming together to form a lens apert~re. by Mark Leitner In its first year of existence, the Min- nesota Journalism Center is actively pursuing its goal of "improving the prac- tice of journalism." The Center was established last year through a gift from the retired chairman of the Min11eapolis Star and Tribune Company, John Cowles, Sr., and his late wife Elizabeth. Its general function is to coordinate the SJMC's outreach activities. To that end, the Center . serves as a forum in which journalism educators and resear- chers can exchange views and informa- tion with practicing journalists and media industry managers. . Leading economists discuss media's future by Mark Leitner Financial and economic aspects of the American press-topics rarely explored by contemporary journalism students and educators-were discussed by two leading media economics analysts in the initial lectures . of the Minnesota Jour- nalism Center's "Economics and Media Management" series. In separate lectures, Stanford Univer- sity economist James Rosse and newspaper securities analyst John Mor- ton of John Muir & Co., Washington, D.C., offered their perspectives on the economic forces helping to shape the future of the press in America. Rosse and Morton agreed that prevalent economic trends will affect competitive two-paper markets in such a way ·that only one paper will survive. In his Oct. 14 lecture, Rosse cited the fact that larger operations are able to sell more of their products at \ower costs. These "economies of scale," he said, will allow the larger papers to continue publishing, while eventually forcing smaller dailies in the same market out of operation. Morton, who spoke Nov. 3, said he foresaw the demise of "weaker papers in large cities." He cited television as a ma- jor factor, especially in the decline of afternoon papers, "because of tv's monopoly of leisure time." Neither man seemed pleased with the . implications of his predictions. "I'm not pleased by the prospect of any papers folding," Morton said, "since the loss of any paper diminishes society." However, Rosse and Morton disagreed about the future of newspaper chains and concentration of ownership. Rosse contended that "the trend toward chain ownership has largely spun itself out. Gannett has just about reached the limit. Chains will probably go the way of the Hearst or Scripps-Howard groups-they will be forced to sell papers." On the other hand, Morton said that the owner of a single paper "does not possess the production and marketing skills that will be needed to survive. He doesn't benefit from the economies of scale." He forecast that "in 10 to .15 years, 8 to 12 companies will own most of the daily papers in the United States." Despite their disagreement on the future of ownership, Rosse and Morton had similar ideas about the prospective character of. the papers themselves. "There will be a trend toward smaller papers," Rosse said. "The big-city press will become localized in both covei'ge and advertising." If smaller dailies in competitive two-paper markets wish to survive, he said, "they will have to develop specialities, so that with respect to their audiences they will be monopolies." Morton said that although ownership will be concentrated, papers that survive will, out of necessity, give "serious con- sideration to journalistic quality. ' "Good papers will be the ones that are skeptical of the status quo,· aggressive and thorough in covering local events," - he said. He added that the vehicles for newspaper growth in the 1980s would be "the smaller, often suburban, community-oriented weekly and daily papers." The Center has planned a wide variety of activities for the current academic year. The Near v. Minnesota sym- posium, scheduled for May 28-30, 1981, will be a national comlJ1€Illoration of the 50th anniversary of that landmark case prohibiting prior restraint of the · press. First Amendment scholars from across the nation will convene to discuss the implications of Near in 1981. Major participants will include: Vin- cent Blasi of the University of Michigan Law School; Garry Wills, now professor of American Culture at Northwestern University; Paul Murphy of the U. of M.'s department of history; Erwin Knoll, editor of The Progressive; and Judge Hans Linde of the Oregon Supreme Court. Floyd Abrams of Cahill Gordon & Reindel, New York, will act as pro- gram moderator. Discussants will represent Harvard, Yale, Berkeley, George Washington, Columbia, Stanford, the Universities of Chicago, Wisconsin, Washington and Texas in the fields of law, political science, journalism, philosophy and history. Also, staffers from the New York Times, the Washington Star and the Chicago Tribune will be pre- sent. An equal number of participants representing diverse fields of interest will be drawn from the Twin Cities and the surrounding region. .(A comprehensive story on the Near symposium will appear in the next Mur- phy Reporter.) NewsroOm stress seminar topiC If you were an engineer, you might think of it as torsion or thrust. For most of us it's synonymous with strain, pressure or tension. It's stress ... commonly defined as wear and tear on the body. A seminru: called "Managing Stress in the Newsroom" was the kickoff event of the Minnesota Journalism Center on Sept. 20 at the Spring Hill Conference Center in Wayzata. Keynote speaker was Dr. W. Walter Menninger, ps'ychiatrist and clinical director of the Topeka State Hospital in Kansas. "Stress is an omnipresent feature of life," Menninger said. In fact, not all stress is negative; a certain amount of stress is necessary for survival because it prepares our bodies for a "fight or flight" response. However, there is no question that stress is one of the primary causes of numerous illnesses from migraine headaches and diabetes to cardio- vas<:;ular, respiratory and gastro- intestinal complications. "The task then," Menninger said, "is not to totally eliminate stress, but to make sure it doesn't eliminate you.·" Menninger cited four factors that con- tribute to stress: lack of control, un- December 1980 predictability, intense responsibility, and · change. He said that all four are "certainly prevalent in journalism." For example, journalists cannot deter- mine in advance when a news event will happen. They feel intense responsibility because they believe what comes out of their typewriters does have an impact on society. Journalists are acutely aware of change, both in terms of the swiftly- moving world events they report as well as the more personal changes in the newsroom itself. All of these factors contribute to the stress level in any news organization. A pre-seminar survey of some of the 40 persons attending revealed that 72 percent felt job stress was greater than any personal stress they were under. Identified specifically as stress con- tributors were: interpersonal n~lations with colleagues-dealing with newsroom "pri~~ donnas"; the idea of the deadline itself; setting perfection as a goal and inevitably falling short, as in striving for absolute objectiVity. Menninger said the first part of con- quering stress is knowledge. Become aware of stress signals your body may be sending. Headaches, shortness of temper, a change in sleeping habits, sweaty hands, dwelling on the negative, smoking, eating or drinking too much are all signs that stress may be getting the better of you. You can increase your capacity to cope with stress by learning about it and then mastering it. What else can you do to cope with the Dr. W. Walter Menniger Murphy Reporter daily pressure of life? Menninger of- fered t~e following suggestions: - Become sensitive to your stress signals as well as the stress signals of others. It's ironic that we need people the most when we're under stress, yet that's precisely the time we shut out .others. - Realize that sometimes the best op- tion is "flight" and not "fight." Go AWOL, through a hobby, exercise or relaxation techniques such as yoga and deep breathing. As Menninger put it, we all have the periodic need "to recharge our sense of self." · - Look for opportunities for emo- tional release during the day. When ten- sion is mounting, tell a joke. Humor is an important ingredient in controlling stress. - Finally, keep things in perspective. Learn to step back from stressful situa- tions and ask yourself, "Will I care about this five months from now? How realistic and reasonable are the fears I'm feeling right now?" For a profession propelled by the deadline, it's a hard lesson to learn but, as Menninger pointed out, "There is something to the 'manana' philosophy." page nine lrv Fang: Stepping into ·the woi"ld of textbook publishing What would you do if you were a mild- mannered professor of broadcast jour- nalism who was just trying to make some spare change from textbook sales but. .. your publishing house consistently "forgot" to send you your royalties? And what would you do if, after ~ted phone calls and letters to this same publishing house, you finally said in exasperation, "Enough already! I want · back the rights to my book," and you were told, "Sure, guy. All ya' gotta' do is take the 1,200 copies left of your se- cond edition off our hands." By this point, the faint of heart would crumble. But if you're of the right mettle, you would meet the challenge. "Load them up, send them out and m market them." And so Irving Fang, SJMC professor, entered the world of textbook publishing. "So now I've got a truck with 1,200 books on the way," Fang recalls."' begin reading everything I can on book · publishing and marketing." It was about this time Fang realized if he could market his second edition himself, he could publish his revised third edition as well ... a realization met with disbelief from some quarters. ("You mean to tell me," the dispatcher at the St. Paul trucking company delivering the ton of Fang's second edition asked in- credulou!?IY, "you don't have a loading dock? I suppose you don't have a fork lift, either.") "''ve found publishing is a series of small steps," Fang says. "There is no great magic to it. The writing, editing, design, layout, printing, binding, marketing ... each is just one small step." Small steps they may be; yet it is im- pressive to realize they have led to the production of 5,000 copies of Televi- sion News, Radio News, copyright May 1980 by Rada Press, St. Paul. Rada Press is an acronym for, Fang's daughters, Rachel, 19, and Daisy, 13. Daisy say$ she is in charge " ... of washing the company car." Fang formed Rada Press in 1975 when, based on a personal interest in hypertension, he wanted information on the salt content in foods. · When he couldn't find a good source for this information, he formed Rada Press and put out his own booklet. 1977 • Steve Kircher is finishing· an M.A. at the University of Wisconsin and will begin a job with the Des Moines Register in December. in the research department. He will be in charge of the Iowa Poll in the Register and the Metro Foll in the Tdbune. • Camilla Carr (M.A. '77) has moved~ to Washington, D.C., to become co-host of "PM Magazine." • Lynn Culbert is ·a' publications editor for Carlson Com- panies. • John Holten, reporter for the Mankato Free Press, won a first- place award in the Minnesota Associated Press newswriting competi- tion. • David Wold is communica- tions coordinator for the Anoka Cooperative Power Association. • Jeannie Kitchen Hanson (M.A.) is co-author with William C. Rogers of The Winter City Book published by Dorn Books in November. The book ex- amines winter dty lifestyles and includes ideas and pictures from cities around the northern world. • Jeff Hess has been a sales representative for Minnesota page ten , '\ \-'> Irving Fang Since then, Rada Press has published the recordings used as a supplement in Fang's Those Radio Commen- tators!, winner of a 1978 Broadcast Preceptor Award; a 76-page Instructbr's Manual for Television News, Radio News, co-authored by Fang and Ph.D. student Patrick Parsons and a 168-page manual called "Put That in Writing: A Programmed Writing Guide to Business Communication." Rada Press operates out of the base- Mining and Manufacturing Co. (3M) since July, 1977. With a gentle apology to his advertising professor Virginia Har- ris, Hess said he "dedded to go for the money a sales career can offer." From his home in Spokane, Wash., Hess writes, "' am now 27, still single, own my own home, love the area I live in, and have no desire to return to the horribly harsh winters and miserable heat, humidity and insect explosions of Min- nesota." • Dennis Anderson, who joined the St. ·Paul Pioneer Press two years ago, has been ncimed outdoor writer for the Pioneer Press and Dispatch. • Judi Moen, who joined the staff of WCBD-TV in Charleston, So. Carolina in July, 1979, has been named associate producer and co-host of "PM Magazine." · 1978 • Stephen L. Paulus writes from New York City that he is now an assign- ment editor for WCBS-TV News. • Photo by Sal Skog ment of Fang's home. The room is systematically crammed with drafting and light tables, mailing cartons, plastic "J)opcom" stuffing, and just 400 copies of that second edition of his television and radio news book. Dominating the room are two Com- pugraphic phototypesetters, which Fang purchased second-hand for $5,000. Fang and his staff typeset and keyline the pages so they are camera-ready. The pages are then sent to a printer, who Mary Jane Smetanka is a reporter for the Grand Forks (N.D.) Herald. • Richard B. Kielbowicz (M.A. 78), a doctoral candidate at the University of Minnesota, is the first redpient of the Postal Rate Commission's doctoral dissertation grant award. He is an assis- tant professor at Iowa State University's Depqrtment of Jol!f!lalism and Mass Communications. 1979 • Mark Bakkum is .a beat reporter covering Rock Island, lli., for WOC-TV in Davenport, Iowa. • Mary Alice O'Brien has been named account ex- ecutive with Edwin Neuger & Associates, a Minneapolis-based public relations firm. • Michael Flaherty, a reporter for the Mankato (Minn.) Free Press, won a second place award for outstate writing on agriculture in the Minnesota Associated Press 1980 newswriting competition. Murphy Reporter I . I I . ("" ·II , makes plates and runs the presses. Production of the text began last December. Graphics teaching assistant Rick Atterbury designed the book and trained Fang's wife, Junko, to keyline. A former student, David Hudson, helped edit and keyline, and former SJMC secretary Carol Egan did the majority of typesetting. Two of Fang's broadcast journalism students posed for the cover of the text. The last type was set in mid- April, and in May Television News, Radio News became a 414-page reali- ty. . To date, 36 schools have adopted the text and another 17 intend to do so. Fang recently sent a mailing to the schools for their reactions to the text and is pleased with the reviews it's received. "' have every confidence this will be successful," he says. Fang has found the . worst part of publishing to be the paperwork involved. "Bookkeeping, payroll, taxes, govern- ment forms ... everything else is fun." For· tunately, Linda Campbell, a family friend, now oversees most of this work. One benefit to doing-it-yourself: Because overhead is less, Fang hopes the production will be in the black on the first printing, which is not common for traditionally-published texts. But Fang says the greatest benefit of all is the satisfaction of taking a project from start to near finish. His newest ven- ture, as he puts it, "is making the blood course through my veins faster now than it has for many years." In October, Fang took one step far- ther down the road of publishing when he acquired a small, rebuilt offset press, a used plate-maker and a hand-operated GBC binder. The new equipment will make it possible for Rada Press to do almost everything independently of out- side sources. This new step might prove to be more than Fang can handle, but... "'t's like the old joke," Fang laughs. "One fellow walks up to another and says, '111 sell you this elephant for $50.' What do I want with an elephant,' asks the other. 'I have a one-bedroom apartment.' 'Ah .. .I see you drive a hard bargain,' replies the first. 'Tell you what 111 do. m sell you two for $60.' Answers the second fellow, '111 take 'em.'" 1980 • Michael Martin (M.A.) is a broadcasting instructor at Winona (Minn.) State University and director of the college's radio station KQAL-FM. • Janel Conrow is a staff supervisor in advertising for Northwestern BelVCor- porate Advertising in Minneapolis: • Lynnette Mcintire is a reporter for the Owensboro (Ky.) Messenger· Inquirer-Reporter. • Todd Glasenapp writes from Seneca, S. C., that he has accepted a job as general assignment reporter for the Seneca Journal-Tribune. • Suzanne Yeng- Yottl reports she is the editor of two in- house publications for Northwestern National Life Insurance Co., Min- neapolis. • David Bissonnette is working for WCCO-TV, Minneapolis, as a production assistant on the "Moore Report." • Wendy Jan Monson, Minneapolis, is press secretary for U.S. Sen. David Durenberger. i?"':ep'~ ~9!39 ~ , IN ews About the Faculty! ~d student wins • Walter Brovald served as a • VilJiinia Harris was awacded a . ft r s t pI ace h 0 n 0 r s panelist on "The Church's Future: Com- fellowship to the Basic Direct Mail In- munications" in connection with the stitute held October 19-22 in Oakbrook, dedication of the Billy Graham Center at Ill. Wheaton College. He was also a • Arnold lsmach completed work workshop leader at the Medium and over the summer on a reporting text- Message Workshop for Continuing book, co-authored with Everett Dennis, Education for Women, and attended an Reporting Processes and Prac- American Press Institute seminar on tices. The book will be published in newspaper management in Reston, Va. February 1981. in October. • Robert Lindsay attended the · • Roy Carter attended the annual conferences of the Inter - American meeting of the Latin American Studies Association ' of Broadcasters in Associqtion at Indiana University, where Washington, the International Associa- he participated in program sessions tion for Mass Communication Research dealing with technical assistance to op- in Venezuela, and the Interntiqnal In- pressive regimes and with Latin stitute of Communications in Ottawa, America's role in the international as well as the Second World Com- political system munication Encounter in Acapulco and • Everette Dennis was a visiting the Third Annual World Media Con- -Nieman Fellow at Harvard University ference in New York. He published during the sumrner studying organiza- several scholarly articles, and was nam- tional behavior and administrative prac- ed to the Committee on Freedom of In- tice. He was appointed to the advisory formation of the Inter - American board for the Institute of Democratic Association of Broadcasters and to the Communication at Boston University Editorial Advisory Panel for the World and to the national panel of judges for 'Encyclopedia of the Press. the George Polk Memorial Awards at • Jean Ward published "The War of Long Island University. Dennis also Words" in the October 1980 Quill and published articles in the autumn 1980 "Check Out Your Sexism: A Quiz for Nieman Reports and in Small Journaiists" in the May/June Colum- Voices and Great Trumpets, a bia Journalism Review. She is book edited by Bernard Rubin. completing study of the economic basis • Donald Gllbnor served as a of the newly-developing neighborhood judge for the AEJ's National First newspaper in American central cities. Amendment Theory Paper Competition She also spoke to the ACP convention at the Boston convention. In his role as in Chicago. principal coordinator for the Near Sym- • Harold Wilson has received posium, he has been successful in get- framed plaques of appreciation from the ting grants from the National Endow- Association for Education in Journalism ment for the Humanities and the Robert for 14 years as treasurer and business R. McCormick Foundation (Chicago manager of pul!lli~?tions , and for Tribune) to support the program. He distinguished servic-e-> from the Min- was also the keynote speaker at the nesota High School Press Association. Associated Collegiate Press Convention He also received a bound book of letters in Chicago October 23-25. of appreciation from the directors of the • George Hage reports he had a American Association of Schools and thoroughly satisfactory summer and Departments of Journalism and a letter fall-even m!inaging to beat Dally of appreciation from the directors of the editor Jeff Goldberg at tennis-until the American Society of Journali~m School Tribune strike September 13. He said Administrators. his picket-line stints gave him the pleasure of extended visits with his son David as well as a number of former students. But he said he was sobered by the thought that "everyone loses in a newspaper strike, the public perhaps most of all." • Hazel Dicken Garcia attended the AEJ convention in Boston, and spent the remainder of the summer working on a research project, "Breach of Legislative Privilege in Early America." Director represents SJMC in Europe F. Gerald Kline, director of the SJMC, spent November in Europe on a three-. week tour sponsored by the United States International Communications Agency. Before leaving on tour, Kline em- phasized its significance to the School. "' think the trip highlights SJMC as an im- portant international as well as national institution," he said. "Anytime our facul- ty travels abroad it is a positive state- ment about our impact." Kline's itinerary took him first to Brussels to discuss the role of the mass media in the American presidential elec- tion. From there he traveled to the Lon- don School of Economics to discuss the use of the media in health campaigns. Mid-month, Kline visited the Universi- ty of Mainz in Germany, then traveled to Hamburg and the Aliens bach Institute in Constance. He discussed the American elections at all three institutes, and found " ... the American view of media analysis is often quite different . from a European academic view." On Nov. 17, Kline was in Munich for a three-day world-wide conference called "International Information Week 1980: Health Education by Television and Radio." The tri-litlgual conference at- tracted 100 persons who are experts in international health and development organizations, communications resear- chers and broadcast executives. Kline addressed the group on t'-le ways adolescents acquire health information from the broadcast media. From Munich, Kline _traveled to the University of Aarhus in Denmark, and the University of Lund in Sweden. Kline was particularly pleased that his itinerary included addresses to both academic and public centers. As he put it, "'t allows me to convey the reasonable notion that academic studies can be insightful and useful." He added, "A trip like this also allows me to find out what others are thinking, both critically and positively, and keeps . me alert to other viewpoints." A 1980 advertising graduate of the SJMC has been awarded first place honors in the John H. Crichton national advertising competition sponsored by the Educational · Foundation of the American Association of Advertising Agencies (AAAA). John Jarvis received $2,500 ·and an expense-paid trip to the AAAA's November meeting in Chicago to receive a commemorative plaque. The prizes are awarded on the basis of four criteria: academic performance, demonstrated interest in advertising, faculty recommendations and the sub- mission of a hypothetical advertising campaign to improve the image the public has of the industry. Jarvis' proposal, entitled "Advertising in the '80s: Providing the Information America Wants," was based on convinc- ing the public that: the advertising in- dustry is aware of the public's concerns; that "things are going to be different in the '80s" and the public should be en- couraged to throw out its old opinions about advertising and form new ones; and finally, that the advertising industry is concerned about the public's percep- tion toward it and is seeking to establish itself as a professional industry. As an undergraduate, Jarvis was a member of. the American Advertising Federation student chapter and worked for the Dally as a retail display ad representative and copywriter. He has begun work this fall on his M.A. in advertising at the SJMC. The prize is narr\ed in hoJ)or of the late John Crichton, president of the AAAA for 15 years. Before joining the AAAA, Crichton worked for "Advertising Age," and was. its editor from 1958 to 1962. The Crichton awards were set up to recognize students who · hav·e demonstrated excellence in the pursuit of advertising studies. SJMC enrollment has slight increase from '79 Despite predictions at the national level of projected enrollment decreases in the '80s, enrollment in the School of Journalism and Mass Communication is up again this year. As of October, there were 686 pre-majors, up from 660 one year ago, and 401 majors, up from 388. The number of transfer students is also ahead of fall1979-132 compared to 97 last year. lj'he majmit,y of these students transfer (from within the Min- · nesota state university system, but a large portion are transferring from Wisconsin colleges, as well. The number of special program students, including those enrolled in the Inter-departmental Individualized Major, the Inter-College Program or the Bachelor of Individualized Studies pro- gram, remains essentially the same-89 this fall compared with 93 one year ago. The most significant increases in enrollment are in the news-editorial and advertising sequences. The news- editorial sequence accounts for 40.4 percent of the total, and advertising 35.7 percent. The photocommunication and broadcast journalism sequences enroJ]- ed 11.8 percent each. The October census breaks down as follows: News-editorial: 298 .pre-majors and 161 majors; advertising: 254 pre- majors and 159 majors; photocommuni- 'cation; 96 pre-majors and 48 majors; -and broadcast: 104 pre-majors and 36 majors. 'Cou.rts and the Media' tapes available to alumni Videotaped highlights of the annual "Courts and the Media" symposia are available to alumni groups or individuals through the SJMC Graduate Club. "Courts and the Media" is a series of ad- vanced workshops on media law and court procedures for lawyers, jour- nalists, and media students, designed to improve the quality of court coverage as well as the understanding of legal issues. The symposium is an annual event sponsored by the SJMC, the Minnesota Trial Lawyers' Association, the Society of Professional Journalist$ (Minnesota chapter), and the Minnesota Supreme Court Information Office. The symposium workshops available in this series include: Covering Civil Cases; The U.S. Supreme Court- The Media and The Brethren; Gannett v. DePasquale-Closing Courts to the Public; Issues in Libel; and Broad- casting and the Law. The tapes provide excellent supplementary information for mass communication courses. For further information about the series, write: The Graduate Club, 111 Murphy Hall, U. of M., Minneapolis 55455. B. Paulu is first American broadcast teacher in USSR Burton Paulu, who retired in 1978 after 40 years as director of radio and television at · the University of Min- nesota, received a Fulbright-Hays grant to lecture at Moscow State University in the USSR this fall. - In Moscow, Paulu is conducting a seminar on American and British broad- casting for English-spe'aking students of journalism. He is the first American scholar to teach a full-length course on the western broaqcast media in a Soviet university. During his years at the University, Paulu directed the operation of KUOM Radio as well as its television activities. He taught survey courses on American and comparative world broadcasting in the SJMC. He ·is the author of four books and numerous articles on broadcasting. Ear· ly in 1981, the University of Minnesota Press and Macmillan in London will iss\,le his fifth book. Television and Radio In the United Kingdom. For 15 years, he· has written a bimonthly col- umn for the publication of the European Broadcasting Union, reporting on American broadcasting for European readers. December 1980 Murphy Reporter page eleven , ( . ill\fH AHdHOW U! S~lN300.LS puv dd\I.LS3H.L U!O.l:::J: . 086lBqwa:>aa