Honolulu alumni meet 0. Can Minnesota-trained com- municators make it in the tropical world of Hawaii? A. Yes. Q. But, can they get together and form a Pacific chapter of the SJMC alumni association? A. Maybe. , Plans for a Honolulu chapter of the alumni association were discussed at a luncheon altended by SJMC di rector F. Gerald Kline and a handful -of grads living in Hawaii. Kline was in Hawaii to address the Facu lty Development Pl annin g Meeting of the East-West Com- munications Institute; a research organization where several of the SJMCwork. Alumni at the luncheon were: •Michael Anderson (1968, M.A. 1974), Research Intern at the Com- munication Institute; •S . Bashiruddin (M.A. 1968), Head, Department of Communication Osmania University, Andhra Pradesh: India; • Ann Bystrom (,1943 minor), former Editoria l Director Pillsbury Home Service; •John Bystrom (1943, M.A. 1948, Ph.D. 1960), Director of Peacesat (a communications sate llit e system connecting the Pacific ahd North America) and Professor of Com- munication, Univers ity of Hawaii. •A lex Ede lstein (Ph.D. 1958), Director School of Commun ication Univers ity of Washington . ' •Tony I. Nnaemeka (Ph.D. 1976), Research Associate at the Com- munication ln st it~te; •Caro l Misko-O'Keefe (minor), Terminal Manager University of Hawaii Peacesat system; . • Jim Richstad (Ph.D .. 1967) , Research Associate at Com- munication Inst itute; •Chung Woo Suh (M.A. 1967, Ph.D. 1970), Chairman, Depc;trtment of Mass Communication, Yonsei University, Seoul, Korea; and •Rama Murthy Tununguntla (M.A. 1978), Research Intern at Com-· munications Institute. SCHOOL of JOURNALISM and MASS COMMUNICATION University of Minnesota Ill Murphy Hall ' '102 Church St. SE Minneapolis, MN 55455 ADDRESS CORRECTION REQUESTED Public Relations" at Spalding Coll ege , Department of Bu s ine ss Administration Louisville. • Peggy Weller i ~ advertising manager of Tonka Mills, Inc., Minneapolis. • David Wold is sports editor of the Apple Valley Lakeville Coun- tryside, pub lication of the Burnsville Current . He and Joan Sims plan a May 19 wedding. • Tom Yelle is sports editor of ABC Newspapers, Anoka. 1978 • Robert Barrie is art director of Paragon Companies, Inc ., ad v e rti s ing, B loomington. • Janet Collin s is on the art department staff of James Herron Advertising, St. Peter- sburg, FL. • Evonne Cooley is a gradua te stu dent at the Univers ity of Minnesota work ing toward a Master of Bus iness Admini stratoin degree in marketing. • Kevin Deshler is an account representat ive 'and media buyer for Damart Ad- vert is ing Associates, Inc. , Bloomington. • Sheila Egan is a copywriter for Wincraft, Inc., Winona. • Sam Finazzo is a general reporter and editor for the Rice Lake (WI) Chronotype. • Michael Flaherty is assistant editor of "The Land, " a farm publication which is a subsidiary of the Mankato Free Press. • Vicki Fung is a televis ion news ref10rler for KCMT-TV, Alexandria, M N. • Patrick Furey IS an advert ising major in graduate school at Nor- thwestern University. • Marcy Jackoway teaches English at University City Senior High School, University City, MO. She is a ls o co-editor of the Reproductive Freedom Letter for the St. Louis area. • Nancy Johnson is a reporter for the International Med ica l N~ws Group, Washington , D.C., which publi shes six newspapers for phys ic ians. • Jeannette •Kallgr e n is advert ising representative for The Reader Minneapolis. • Christine Lazar~ is a high school English/jour- nalism teacher and newspaper adviser at Spring Lake Park High School. • Jon Lischefska is Urban Corps coordinator .tor the Twin . City Area Urban Corps, Minneapolis. • Christopher Manahana is city hall reporter for the Albert Lea Tribune. • James McCartney is area reporter for the New Ulm Journal. • Stephen Paulus is news researcher for WCBS-TV News, New York City. • Terry Ruane is a reporter - photographer for the Lake Minnetonka Sun . • David Schiller is a reporter for Lillie Newspapers of North St. Pau l. • Susan Shuk-yuen Su is export manager at a garment manufacturing factory in Hong Kong. She was formerly news reporter for the Hong Kong Star. • Greg Reed is an associate editor for Sports Medicine magazine, Modern Medicine Publications , Minneapo lis. • Leslie Martin is a feature newswriter for The Reader Minneapolis weekly newspaper: • Cyrus Anderson is a group representative for Equitable Life Insurance Co., Minneapoli s. • Ruth Arnold is an account execut ive for Charles F. Wetherall & Co., Inc., public relations, Minneapolis. • Margo Ashmore is a legislative media aide with the Minnesota House of Representatives. • Debra Baker is an account trainee for Campbeii -Mithun Advertising, Minneapolis. This edition of the Reporter is being sent to just those of you who mailed in the coupons from the three earlier issues. Please send changes of ad- dress and newsnotes to Ms. Joan Bowman, 18A Murphy Hall, 206 Church St. SE, Minneapolis, MN 55455. The Murphy Reporter is published occasionally by the School of Jour- nalism and Mass ·communication, 111 Murphy Hall, 206 Church St. SE, University of Minnesota, Minneapolis, MN 55455. Non-Profit Org. U.S. POSTAGE PfiD Minneapolis, MN Permit No. 2558 No. 4 A[umni PORTER School of Journalism and Mass Communication June 1979 Averie Cohen Ad ·teanioff to D. C. ... L·... ?PP, ,. . .. - Front row (left to right)-Jodi Lyn Baum, Mary Ellen Burnett, David e: Steen; Back row-Andrew L. Garon, Mark Ludwig, Willard L. Thompson. A team of five SJMC students placed first in the 8th distric t of the American Advertis ing Federation student competi t ion. The district win qualifies the Minnesota team to compete in the national finals to be held in Washington, D.C. on June 9. The team is composed of five students in the SJMC advertising sequence: Jodi Baum, Mary Burnett, Andrew Garon, Mark Ludwig and David Steen. SJMC professor Willard L. Thompson is the team 's advisor. The competit ion was held in Madison, Wise. and the Min- nesota team had to top the hometown squad f rom the Un iversity of Wisconsin as well as others from Moorhead State, the University of Wisconsin- LaCrosse and the University of Wisconsin-Eau Claire. Each team was given facts about Wella Balsam shampoo (this year 's sponsor) and asked to come up with an advertising campaign. Prof. Thompson said the competition works much like real-life situations in the ad- vertising industry. The team (or agency) is given a case history of a product and then must research its market, competitors and attributes. With that in- formation at hand they survey the community for consumer information and from all this develop marketing and creative strategies. Finally a media use plan is charted and the cam- paign is presented to the competition judges (or cl ients). In Madison, the team came prepared wi th slides , story boards fo r TV com mercials , dummies of print ads , models of poin t of purchase materials and drawings for a redes i ~ned package. Each team had 30 minutes to present their campaign and were judged on the basis of research foundation, marketing plans, advertising plans, media strategy, budget allocation, creative strategy, creative examples, sales •promotion and presentation. The judges were advertising practit ioners from various Midwest agencies. Members of the winning Minnesota team are all enrolled in the SJMC Advertising Copy- Graphics class team taught by Professors Virginia Harriss and Harold W . .Wilson and are in- volved with the student chapter of the Minnesota Advert ising Federation. To head ad .academy SJMC professor Willard Thompson was voted president- elect of the American Academy of Advertising at their recent annual meeting in East Lansing, Mich. The academy is the national orgainzation of advertising educators. Its membersh_ip is made up of college and university faculty as well as graduate studen ts and ad- vertising practitioners interested in advertising educat ion. Averie Cohen Willard L. Thompson As president, Thompson's primary responsib ili ties will be to plan the 1980 academy con- ference. The conference is an annual four-day · affair which features the presentation of research papers, panel discussions on topics in ad- vertising education and ad- dresses by prominent figures in the field . Thompson teaches half-time in SJMC and is director of the University of Minnesota's summer session. His teaching career began in 1948 as a graduate student at the University of Illinois. Prior to that he ahd been a reporter for the Peoria (Ill.) Journal- Transcript, general manager o"f a radio station in Effingham, Ill. and wtirked in the advertising department of the Pekin (Ill.) Daily Times. Later he worked briefly in the Batten, Barton, Durstine and Osborn agency in San Francisco. At Ill inois he taught both advertising and news-editorial classes, and went on to join the adve1tis ing facu lt y at the University of Oklahoma and University of Oregon. Thompson came to the University of Minnesota in 1960 to be an assistant to then University president Meridith Wilson. He stayed in that post unti l 1963 when he became Dean of Continuing Education at the University. In 1973, Thompson decided to get back into the classroom and. joined the SJMC facu lty. He teaches a Principles of Ad- vertising course and the ad- vanced leve l Advertising Problems class. Under his supervision , a team of five SJMC advertising students won the regional division (see story elsewhere) of the American Advertising student competition on Apri l 28. Muryf~ Afumni T REPORTER ·Alumni· News 1923 • Ham Clay, Jr. died on December 14, 1978 at the age of ·83. He had been owner and publisher of the Dakota County Tribune, Farmington, for 40 years. 1924 • George W. Bragdon is ret ired from the Hartford CT. Times and is a freelance writer 1927 • Perry Beggs ret ired from his position as Hennepin County probation off icer in 1970. He then worked for Big Brothers until he ret ired again in 197 4. 1929 • Arville Schaleben, who ret ired in 1972 as assoc iate editor of the Milwaukee Journal, is editor in residence at the University of Wiscons in-Madison Journal ism School. He has lectured on over 50 campuses in the United States and abroad, and w as recipien t of Venezue la's "Cert ificate of Merit " as the U.S. journalist who cqntributed most to Venezuelan press relations with North America in the 1962-72 decade. • Margaret Slocumb Frutchey ret ired in 1968 f rom her po.s it ion as ass istan t adver ti s in g manager for public relations and advertis ing for WMCT, Channel 5, Scripps Howard Broadcasting Company, Memphis. 1931 • Lloyd V. Gustafson retired from his position as district public relations representative Page Two for Portland Cement Association and is freelancing. • Ruth Stenerson Harper retired from teach ing English at the Glen- dora, (California) high school in 1975, became administrative assistant for a year for the Commission on the Status and Role of Women f0r the United Methodist Church for the Pacif ic and Southwest Conference for a year, then became secretary for the legislative consultant for the Los Angeles County Boards of Real Estate with offices in Covina. She works on a month ly leg islat ive/politica l newsletter for about 1 ,000 realtors. • Fred Tower recently retired from the San Jose Mercury and News, San Jose, Calif. 1933 • Marion Gold Foster is head of the soc ial work departf'Dent at Millersville Co llege, Millersvill e, PA. 193/f • Wilbur Elston retired Aug ust 1 as editor of the ed itorial pages of The Detroit News and is now t eac hin g tw o courses , " Problems of Contemporary Journa lism" and "Reporting of Public Affa irs, " at Wayne State University's Schoo l of Speech Communication , Theatre and Journa lism . He was elected a Life Member of the National Conference of Ed itorial Writers at its October convention in Detroit. • Carl Lindstrom, formerly editor of the Deadwood (S.D.) Pioneer Times and the Lead Daily Call , retired in 1973 and since then he and his wife have owned and operated a wholesale postcard business during the tourist season. • Sheldon Peterson retired in 1976 as public affairs director of KMGH-TV, Denver. He is now a consultant/writer for Blue Cross and Blue Shield of Colorado and director of development for Hall of Life, a new health education museum to be built in Denver. • Philip Potter retired from the Baltimore Sun in 197 4 after serving as c ity editor and bureau chief in New Delhi (I ndia), Washington , D.C. and London and as war cor respondent during World War II in Korea, Palestine and Vietnam. 1935 • Joe Hendrickson, sports editor of the Pasadena Star- News, is author of a book, Tournament of Roses. Seven t imes the Pasadena Star-News sports section edited by him was judged the best in the state for newspapers of up to 300,000 circulation by the California Publ ishers Assoc iat ion . He received the Exchange Club "Big M" award for media ex- cellence in 1971 and rece ived citations of merit from the California State Senate and Assembly, Los Angeles County, and the City of Pasadena. • Harold Hulsing retired in 1977 from the U.S. Immigration Service as regional commiss ioner, Nort h~rn Reg ion , after 36 years with the Service. He recent ly moved to Escon- dido, CA. • Eleanor Mouer Perlin retired in 1977 as business and law librarian for Northwestern National Life Insurance Com- pany of Minneapolis . • Ralph Mueller retired after 40 years (1935-1975) in news. depart- ments .of the Minneapolis Star and Tribune (with the exception Murphy Alumni Reporter " of the years 1942-45 in the Army- ETO). 1936 • Kevin Hoover, retired from almost 30 years as a news writer and editor in radio, does special part-time work for CBS-KNX News radio , Los Angeles, as well as f ree lance writ ing. 1937 • Arthur (;arlson reti red last year after working 41 years as copy editor of the San Francisco Chronicle. • Milt Woodard, who reti red in 1970 from his position as president (commissioner) of the Amer ican Footba ll League pr ior to it s merger with the National Football League , lives in LaJoll a, California. 1938 • lillian Christie Johnson and her husband Edmund (ex 1971) own and PL!blish the Kanabec County Times and the Braham Journal, along with Mr. and Mrs. George Chrisite. 1939 • Herschel Hutsinpiller is Coordinator of Plans and Operations for the New Jersey State Bureau of Air Pollut ion Contro l, Department of En- vi ronmen t al Pro t ec ti o n . • Charles Mack, Jr. has been a meteorologist with Northwest Airlines sin ce 1945. • Leonard Murnane writes a column (Murnane's Pipeline) and does features and photos for the Antelope Valley Press, Palm- dale, CA. • Mary Lou Taber has rounded out 32 years as a bookseller at 614 Woodleave Road, Bryn Mawr, Pennslyvania. In that time she has also turned a stony hi ll in the back of the shop into a fern and '«ildflower garden. • Joe Toner is director of the U.S. aid program for Bangladesh where he has served for the past four years. He has also served as director of aid programs in Turkey, Nepal and Cypress. • A recent visitor to Murphy Hall was James Smutz, Principal in the firm of Tax Increment Consultants , Seattle, who was attending the 40th reun ion of his c lass. 19'10 • Ralph Backlund is executive ed itor of Smithson ian magazine, published by the Smithsonian Instit ution, Washington, D.C. • Harold Chucker, associate ed itor of the Minneapolis Star, won a Loeb Award in 1978 for exce llence in business and financ ial r?porting. The award was given for a ser ies of six arti cles describing the dif - ficu lt ies emerging small businesses have in obtaining financing. He is also cha irman of the M i nnesota A l umni Associat ion Pub l icat ions Committee. • William Kelty, formerly vice president of Reader 's Digest, is publishing and direct marketing consultant to some major c lients including several divisions of Sm it hson ian Inst it ut ion, Washington, D.C. , with whom he is developing major new ma il order book and phonog raph record marketing programs. He is also a director of Hammond, Inc . , M apl e wo o d, N .J . , publi s h e r s o f atla s es. educational materials and trade books . July 1979 Wold Connection is fourth network by Joan Frey The Wo ld Connection is a catchy name fo r a complex business built on the aggressive vision of one man. The Ca liforn ia-base company, also knownn as The Robert Wold Company, Inc., created in 1970 by Robert N. Wold, delivers radio and TV programs to cities in the U.S. much like Western Union delivers teleg rams, but instead of owning the transmission fac ilit ies, it rents them. Wold, 53, buys large chunks of time on satellite and land transmitters, then juggles schedules and routing to create networks for program producers and sponsors on a one-shot or oc- casional basis. Wo ld freely admits the concept of gathering and delivering TV and radio programming was not his in- vention. The Hughes television interests were already doing something similar , and Wold, displaying a sharp business eye, decided there was room for both of them. His technical know- how, imagination and valuable selling skills quickly vaulted The Wold Connection into big-time bookings. The compapy was referred to as "the fourth net- work" after setting up the Nixon- Frost interviews in 1977 and delivering them to more than 1 60 TV stations . Bob Wold grew up in Min- neapolis and graduated from the University of Minnesota's School of Journalism in 1949, 191J.1 • Victor Cohn, science and medica l reporter for the Washington Post, spent two months this year as the firs t journalist to be named a visiting fellow at ttie Harvard School of Public Health, and received a c itat ion from the Exploratorium of San Franciso for science reporting. • Francis L. "Gus" Cooper is vice president in charge of advertising for New York Life Insurance Company, New York City. He and his wife live in Wilton, Conn. • Theodore Peterson resigned as dean of the College of Communications, University of Illinois, Urbana, effective August 21J 1979, to return to full-time teaching. He has been dean since 1947. He is author of Magazines in the Twentieth ·century and co- author of Four Theories of the Press and The Mass Media and Modern Society. More recently he has been staff cartoonist of Murphy's Chowder, University of Minnesota publication for journalism faculty . • (Minor) Milton S. · Rowen, principal of Hawthorne School, Beverly Hill, CA. last summer was invited by the People 's Republic of China to attend a ten-day workshop at the Hong . Kong University for Oriental Studies, followed by a 17-day visit to five major cities to study their school systems . . • Philip Schiedermayer owns and operates a security con- sultant business in Lafayette, CA. • Curtis Swanson is editor of Direction Magazine, published by the National Furniture Warehousemen's Assn. , Chicago. • A.W. (Lon) Taylor sold his printing and advertising business and is now working as a consultant and owner of a quick print shop, PDQ Printing, .Inc. in Duluth. July 1979 after a stint in the Navy during World War II . A DKE fratern ity member, he was No. 2 goalie on the Gopher hockey team and worked as sports writer on the ' Daily, sometimes cove ring ;;;:=;;:;;:;::;;:;;;=:;·· hockey games he played in. r ~ He also ran a publicity business, reporting ro ller derby and Aquatennial events, among other sports events, for the Minneapolis Star and Min- neapolis Tribune. He started his career in broadcasting at radio station KROC in Rochester , Minn. and moved to Chicago to work at WBBM. Campbeii-Mithun, Minneapolis ad agency took on the up-and- coming Wo!d in 1954 as account director for Hamm's Beer. He helped produce the Hamm's campaign that featured "The Land of Sky Blue Waters" theme. · In 1962, Wold moved up to the venerable N.W. Ayer ad agency in San Francisco. He supervised the Hills Brothers Coffee ac- count ("Flavor so unbeatable it's reheatable") for three years, then transferred to· Ayer's Los Angeles office as manager. In 1970, while in Los Angeles, Wold decided to try his hand at his own business. In beginning to compete with Hughes, Wold went after the radio market first, using land lines. then tackled satellite TV transmission. Wold now handles nearly all radio broadcasts for sports events and his total 191J.2 •Herbert Morton is senior fellow and. director of public affairs, Resources for the Future, Washington, D.C. He is a member of the Governing Board, National Enquiry into Scholarly Communication, a consultant to the National Commission on Employment and Unemployment Stat istics as well as the In- ternational Institute for Applied Systems Analysis , and co- C!Uthor, with Marshall A. Rob inson and James D. Calderwood, of the recently revised publication, An In- troduction to Economic Reasoning. • Mary Schieder- mayer Fox is active in the community theatre in Nor- thglenn, CO, where she acts and does publicity. 194-3 • Gladys Crowther Wood is in her eleventh year as journalism- English instructor at Willow Glen High School, San Jose, CA. In spring, 1978, ·she was named Ca lifornia's outstanding high school journalism teacher of 1977 by t he Ca li forn ia Ne w spape r Publ i shers Assoc iation. • Robert Fransen is vice president and general manager of WTCN-TV. • Donald Lyons is the San Francisco sales represe fl. tative for En- tertainment, a coupon book firm with Northern California headquarters in San Jose. 19# • Ahdele Berg Young has lived on a pony farm near Tipp City, Ohio for the past 20 years, raising principally Welsh ponies. • Gloria Dapper is a partner in Free Lance Associates which she founded in 1962, and which specializes in writing, editing, Robert Wold '49 business volume is about equal with Hughes (now owned by Paramount Pictures). Wold's biggest client for TV and- radio interconnections is ABC, booking ABC's satelite transmissions from distant points to New York, and then out to ABC affiliates. When the Pope visited Mexico recently, coverage was transmitted ·by satellite from Texas (the nearest earth station) to New York and on to affiliates. This system has vastly increased possibilities for news coverage. (CBS books its own satellite time, but NBC books much of its satelite transmission through the Wold company.) · The Wold Company doesn't and public relations for educational organizations and institutions. She has had four books published: Public Realtions for Educators, A Guide for School Board Members, School Volunteers: What They Do and How They Do It, and Organizing School Volunteer Programs. She is now doing some fiction writing and has almost completed the draft of a novel. • Katherine Girton Eaton is assistant professor and head, Bureau of Go"vernmental Research Library, University of Oregon, Eugene. She is president of the Council of Planning Librarians and a member of the national board of the American Association of University Women as chair of the Legislative program Com- mittee, and writes articles for various professional journals. 194-5 • Virginia Cox Elert heads the Christmas card division of National Engraving Co., Min- neapolis, during the Christmas card season each year. • Shirley Johnston Parmalee and her husband are chairing a ten-town Valley Shore area for the CPTV Auction in Clinton, CT. • Patricia Maloney Markun is on the editorial staff of the American Petroleum Institute. A new edition of her book, First Book of the Panama Canal, published in two editions by Franklin Watts, Inc. of New York, will come out again in a post- treaty edition this year. • Jean Sommer Lovaas has opened Command Performance, a public relations-advertising agency, l-exington , KY . • Marilyn Wolff Perry, owner of Perry Publications, a public Murphy Alumni Reporter " often produce programs, but its production "Then and Now" was aired in Minneapolis in March. The show was a 90-minute documentary, a filmmaker's salute to the Oscar awards, starring co-hosts Jimmy Stewart and Bob Thomas. The Wold Company maintains three offices, in Los Angeles, New York and Anchorage, Alaska. The Anchorage office came into being whe Alaska hired the company to provide TV to remote villages. Wold's com- pany has set up mini-TV stations all over the state to receive programs. "Hard work , more than anything" characterizes his life, I relations firm in Santa Clara, CA, has been publicist for . the Crippled Children's Society of Santa Clara County, Inc. for the past 8 years. • Betty Lou Peterson Nash is director of public relations for Antelope Valley College, Lancaster, CA. 194-6 • Paul Cunningham has returned to New York from London where he was a correspondent for National Broadcasting Co. and is now working on the Today show. • Hugh Harrison is· · ad-· ministrative officer of the Pacific Northwest Newspaper Guild, ·seattle. • Carol Haugen Laurie is plan procurement officer for the Denver office of Masco, Inc., a take -off service for mechanical , electrical and architectural suppliers. • Rita Labovitz Gennis, Carmichael, CA, does public relations work for the San Juan Unified School District and the Retired Senior Volunteer Program, Sacramento. • Quintus Wilson, who is an adjunct professor, retired, at Northern lllnois University, is executive secretary of the Association for Education in Journalism and the American Association of Schools and Departments of Journalism. • Beverly Wayne Simonson is editor of the weekly ·Prior Lake American. Last . year she received two awards from the Minnesota Press Women- first place for weekly news column and first place for news story published in a weekly newspaper. • Dorothy Statham Valentine and Lowell Barney were married in December 1977. She was formerly a reporter for the Stillwater Gazette. • Roger says Wold. As sole owner of the $7 million a year business, he puts in 60 to 70 hours a week, much of it on the road between Los Angeles and New York City. But he 'isn 't complaining. "It's the way I like it ," he said, "being an entrepreneur and doing all the th ings private enterprise says you can do. '' Although his interest in sports has dimmed from exposure to its business aspects, he enjoys an occasional game of golf when he finds time . He belongs to the posh Bel Air Country Club, "a - super place to play golf," but can't use it much. "Golf is a six- hour project," he explains. Another interest he doesn't have - time for is photography. He built a darkroom he's never used. Wold is a reader, likes fiction. He also reads "more trade papers than I care to think · about." His wife Mary, a St. Paul girl, "runs around the house and puts up with my traveling ," said Wold.' They have four children from 12 to 21 -years-old, all still at home. -What does the future hold for ·· The Wold C6nnection? Con- tinued growth, says Wold. "I wish I were 20 years younger because there's a whole new breakthrough in communication techniques happening today." And what about Bob Wold? He says he'd like to work another five years or so, then ease into hard-earned leisure time. "We've had several approaches from people to buy our com- pany," he said, and this is the path he's likely to take. Vessels is · in his 26th year w1th the Sun suburban newspapers where he says he has been an editor, photographer, adviser~ reporter, salesman, printer, proofreader, house organ editor and promotion aide. • William F. White, publisher of the Winona Daily News, has recently had a compilation of his newspaper column entitled Swords and Daffodils published in book form. 19'17 • Jean Bly is production coordinator at the Minneapolis Star and Tribune. She is also secretary of the board of directors of the papers ' Em- ployees Credit union. • Roy Foltz, vice president in charge of communications consulting for the management consulting firm of Towers, Perrin, Forster and Crosby, New York, was elected to the executive committee at the Counselors Section of the Public Relations Society of America. • Richard Fryklund is Public Issues manager of the American Petroleum Institute, Washington, D.C. • Joan Keaveny Scott is a sales associate for her husband's firm, Robert Scott & Associates, Realtors, Hamel, MN . ..__Robert Mullen, president of Robert Mullen Advertising, Phoenix, AZ, had a one-man show of his Mexican photography this spring. He and his wife also have a home in San Miguel De Allende, Guanajuato, Mexico. • Philip D. Smith, Journalism teacher at Fresno City College, has also taught courses at California State University, Fresno. He has held two Fulbright professorships in Italy and Greece and another sab- batical to study American mass media in Europe. Page Three Mpls.-St. Paul vs. Twin ·cities: by Jay Walljasper One of ·the hottest trends in journalism today is the rise of - the c ity magazines. Ten years ago there was only New York and a handful of simi lar ly iJreverent imitators in the nation's largest metropolitan areas. Now, sma ller and notoriously unglamorous cities like Omaha, Columbus and even Lansing, Mich. sport slick publications devoted to helping · the local cit izenry attain the "good life" . Millions of urban and suburban dwellers have gotten hooked on artic les like, "The most eligible bachelors in town" or "33 places to buy truffles without even leaving the city limits". Minneapolis-S t. Paul, of course, has had a city magazine for years. Mpls. (now Mpls.-St. Paul), one of the earlier city magazines, was founded in 1972. However, last year, Twin Cities, a competing publication, was launched and the two cities found themselves in the unique position of having two city magazines. The situation is even more unique, though: because the editors of both magazines are 19'17 • Carlos Whiting is president of Cherrytree Farm, Inc., a land- holding development company near Columbia, MD. He is also a consultant on environmental matters. • Betty Wykoff Fen- ske, former wire editor of the New Ulm Journal, is volunteer communications chairman for Heritagefest, a new summer festival in New Ulm, and publicity chairman of the Un ited Way of New Ulm. 194-8 • Oliver Geiss is manager for an investment brokerage firm in Santa Barbara. His wife, Joyce Sundby Geiss, is a part-time real estate sa leswoman there. • Donald Grawert is vice president of Seilaff-Johnson "Advertising, Minneapolis. • Claire Hoiland Amsden is a reporter-photographer for the Hillsboro Argus, a twice-weekly paper in a commun ity near Portland, Ore. • Robert C. Jensen is letters editor on the editorial page of the Los "Angeles Times. • Jess Lair teaches Educat ional Psychology in the College of Education at Montana State University, Bozeman. Four of his books have been published: "I Ain't Much Baby...:...But I'm All I Got", "Hey ·God, What Should I Do Now?", "I Ain't Well, But I Sure Am Better-Mutuat Need Therapy'', "Ain't I A Wonder and Ain't You a Wonder, Too". Two other books are in progress: "Sex-If I Didn't Laugh I Would Cry" , which will be published in the fall, and "I Walk Most Safely If I Don't Know Where I Go". • Bernad-ine Ledy Fawley is a part-time instructor if nutrition and consumer education at tWo colleges near Saratoga, CA. • Robert Markson is opinion page ed itor for the Sacramento, CA, Bee and forum editor for the Sunday editon. • Lowell D. Page Four \ .... \ -' \ __ ~ \ . '1. SJMC alumni . who often con- versed in the corridors of Murphy Hall as undergraduates. Mpls.-St. Paul editor Brian Anderson graduated in 1966 and joined the Minneapolis Tribune before moving to Wash ington, D.C. to work for a senate sub- committee on Indian educat ion and then on Walter Mondale's senate staff. While Anderson_ was far away on the East Coast, his old c lassmate Wiiliam Swanson (B.A. 1967) was even farther away in West Germany edit ing an Army newspaper. Swanson had already logged some experience on the Tribune and a Mexico City newspaper, and at that time probably never dreamed that he and Anderson would end up back in Min- neapolis at the helm of com- peting magazines . · Brian Anderson '66 Editor of Mpls.-St. Paul But Anderson returned to the Tribune in 1970 and ·spent several years there and in public relations before Burt Cohen acquired Mpls. magazine and appointed him editor early in 1 978. (Cohen is himself a 1953 SJMC graduate.) At almost the same time, Swanson had been named editor of the brand new Twin Cities. Swanson had returned to Minnesota in 1971 as "We are going to continue to do what we've. done all along and I don't know what Twin Cities is going to do. They are the ones that are play_ing catch-up'' "Tip" Mills is editor, co- publisher and half owner of the Hutchinson Leader and one of the founders and vice president, director and part-owner of the Crow River Press , Inc ., central printing plant in Hutchinson. He is also a partner in Tenpart Co., limited partnership real estate holding firm and a partner in Tethro Co., real estate holding firm. This year he is treasurer of th e Minnesota Newspaper Association and a member of the board of directors since 1975. • Alan Olson was named senior vice president of Manning, Selvage & Lee public relations, New York City. • David Ram- berg, is director of sales ad- ministration for Jostens, Inc./Yearbook Products. 19'19 - • The Society of Professional Journalists, Sigma Delta Chi presented the Wells Memorial Key to Warren K. Agee, professor of journalism at the University of Georgia School of Journalism and Mass Com- munication . The award was given at the group's annual' national convention in Bir- mingham, Ala., last November, for outstanding contributions to SOX. • Stephen Alnes, formerly opinion page editor of The Minneapolis Star, was named executive director of the Upper Midwest Council, nonprofit, nonpartis a n resear ch organization that seeks to promote better understanding of regional choices for the future. • Herbert J. Coleman is back in the United States after 14 years of covering Europe, the ·Middle East and the Soviet Union and bloc countries for Aviation Week, as London Bureau Chief. He is now Washington bureau chief for the magazine. • Marye Decker Gannett is privacy and freedom of information officer for the Immigration and Naturalization Service, U.S. Department of Justice, Washington, D.C. • John L. Garske is . president of Con- tinental Insurance Agency, Inc ., Commun ication s. • (minor) Minneapolis and of a real estate Bennett Horne is vice president agency in Ely, MN. • Norman of Superior Graphics, Min- Hilleren is chairman of the board neapolis. • Virginia Huck is a of directors of TLC Nursing freelance writer specializing in Centers , Inc., Red Wing, MN, family histories and genealogy. and River Falls, WI. His group is • John G. Hubbell, a roving also planning a 350-unit apart- editor of Reader's Digest, won ment complex adjacent to St . the 1966 Sigma Delti Chi Award Mary's Hospital, Rochester, to for magazine reporting. He is be heated and ai r-conditioned author of two books, one on the with solar energy. Besides this, Cuban missle crisis of 1962, and he is a distributor for Solarg izer , the other on the American International, Inc., Bloomintgon. _ prisoner of war experience ~n • Clayton Kaufman is director Vietnam, 1964-1973 ("P.O.W."). of broadcast operations and • Eugene LaVaque was elected national sa les manager of chairman of the board and chief WCCO Radio. • Keeneth executive officer of Stevenson & Keenan died in late March as the Associates, Inc., Minneapolis result of a hearf attack. • Ar- advertising, public relations and nold Sawislak is a senior editor graphic design firm. ·serge of United Press International Logan, communications who has been covering director of Johnson Wax Co., Washington since 1956. After Racine, WI, was recently elected extensive experience with trustee of the Johnson 's Wax elect ion coverage, he wrote the Fund, Inc., philanthropic arm of UPI Election Handbook, a "how- the company. He was also to" manual for wire service named · to the board of the campaign and election reporting Rac ine Symphony Orchestra and editing. He writes a weekly and serves as secretary of the "Washington Window" column Wisconsin _ chapter, Meeting of politica l commentary and in Planners, International. • Ed 1977 was appointed Washington Peffer is an advertising En terpr ise Ed itor to plan , representative with The Tidings, coord in ate and edit in - official diocesan Catholic terpretative and fe'ature news newspaper covering Los coverage of the nation's capital. Angeles and Orange, CA. • R. • " Laughter from the Hip," a Dennis Richter is vice precident book of anecdotes and humor - of public relations for San Diego about jazz music ians by Jack Gas and Electric Co., San Diego, Tracy and Leonard Feather, has CA. • Richard Robertson been reissued in paperback QY recent ly was promoted to the DeCapa Press after being out q.f new position of staff vice print for several years. • Sigurd president, p'ublic affairs, Sperry Vikse is head of Systems Rand Corp., New York City. He Training at Northern Ordnance will aid in developing com- Division of FMC Corp., Fridley. munications strategies and 1950 • Darrell Coover, vice president-government relations of the National Association of Independent In sure r s, Washington, D.C., is serving as chairman of the public relations committee of Kiwanis In- ternation al. • H. Kenneth Hansen is cha irman of the ln- tersoc iety Liaison Committee of th e Society for Technical Murphy Alumni Reporter " strengthening the liaison among the worldwide communication organizations of the corporation. • Maureen Wetch Early is a feature writer for Newsday's Part II feature section, where she has recently won three in- house incentive prizes. She was form er ly editor of House Beautiful' s Decorating for Brides and 'Young Marrieds. • Mary Worthington Hoff is working part-time as a lay reader for the Edin a Public Schools. a UPI correspondent and ended up as managing editor of the local business magazine Cor- porate Report. When Corporate Report's publisiL~r. Dorn Commun ications, decided to put out Tw·in Cities in 1978, Swanson was the obvious choice to edit the new magazine. Like all c ity magazines, these two are aimed at a well-defined aud ience. They want to attract readers who in Anderson's words , " are interested in 'the good life'. This means the person who has money, is in a profession,_ has a college education, and falls in the 25-45 age range. They are probably interested in the arts and like to take advantage of the Twin Cities' qualities.·· Perhaps more crucial to each magazine's survival is the fact that they are vying for the same advertisers The editors agree that the situation in Minneapolis-St. Paul will probably be similar to those in other cities who have had two city magazines - Pittsburgh, Houston, Kansas City, and Denver - with one of the magazines coming to predominate. Need less to say, each editor thinks it will be his 1951 • Liz Burtis McGuinness is the journalism instructor at Golden West College, Hun- tin gton Beach, CA . and president-elect of the Journalism Association of Community Colleges /Southern Section (southern California). • Sidney Levin is in the investment real estate business in Denver. • Raynold Maimer, director of the communicat ions division of the American Optometric Association, St. Lou is, is secretary of the Public Relations Society of America Association Section and for the St. Louis PRSA chapter. He also is a guest lecturer on public relat ions at the School of Commun ications, Southern Illinois University, Carbondale. • Joel C. Mickelson is professor of English and director of the program in American Studies, Un ivers ity of Wisconsin-Stevens Poin t. He recently published a textbook for classes in American studies titled "Images of the Ametican City in the Arts." • Zuane Napier Hook recently earned a Master of Educat ion degree in counseling from West Georgia Coll ege. • Bernice Schumacher Palmer is directo1 o f pub lic rel a ti ons and development at the Heartview Foundation, a treatment center for alcoholism and drug abuse, Mandan, NO. H·er husband, Richard Palmer (1 951 ). is assistant executive director of · the North Dakota Education Association, in charge of public relations and publications. He is secretary-treasurer of the National Education Association's Public Relations Council. This year the Palmers received a joint award from the North Da k ota Wil d lif e Federation for " Outstanding Conservation Efforts," in connection with coordinating a state-wide "Save the Deer" campaign the previous severe winter. • George Willey is on the staff of the Van Nuys News, Van Nuys, CA. July 1979 .. a tale of two city magazines magazine that prospers. The newly revamped Mpls.-St. Paul and Twin Cities have been competing for nearly a year now, making it a convenient time to appraise their performances. During the same period, Twin Cities has upped its paid cir- culation from zero to 16,000, according to publisher Wiii"iam Dorn, a graduate of Mankato State's journalism progra,m. Accord ing to figures provided by Mpls.-St. Paul· publisher Cohen , the paid circulation of that magazine now stands at about 32,000 monthly. This represents a gain of 10,000- 12,000 readers in the last year. As for advertising, Cohen said, "Mpls.-St. Paul is carrying substantially more advertising." Dorn said that he was pleased with the amount of adverstising in Twin Cities, considering it is not even a year old. For the December issues, which are usually heavy with ads because of Christmas, Mpls.-St. Paul carried approximately 64 pages of paid advertising while Twin Cities had approximately 34. Athough the two magazines share numerous similarities, they are not carbon copies of one another editorially. In fact, 1952 • Robert Krishef was named executive vice president of Executive Communications Co., a creative workshop formed by Fishbe in Advertising, Inc., Minneapolis. • ~oward Ryan is vice president/account executive with Neuwirth-Koller, Inc., advertising and public relations, Denver, CO. 1953 • William Drum retired in 197 4 as a lieutenant colonel , after 20 years in the Army. He is now a technical publications · editor in the U.S. Civil Service at the Applied Technology Laboratory, Fort Eustis, VA. His wife, Joan McFarland Drum (1954) earned a master's degree in special education at William and Mary College, teaches in the Newport News school system, and is a psychology instructor at St. Leo College. • Ralph Er- matinger, who is regional representative for Californ ia for the United States Brewers Assn., Inc., Sacramento, has purchased a summer resort in Jim Falls , WI. • Nancy Ann James owns and operates the Blue Heron Cafe in Minneapolis. Last June two articles she wrote were published, one in Mademoiselle and the other in American Education. • John Mashek is political editor of U.S. News and World Report. He was fo.rmerly Southwest bureau chief for the magazine. • Gene Wicklund has been guidance conselor in the Minneapolis public schools for the past 12 years . Previously he taught for 10 years. lje is now at Seward School where in 1977 he was rated by the Minnesota Department of Educat ion as one of two counselors in the state whose "Roles were related to the largest number of positive influences" on children. • Thomas Wilson is the chief of July 1979 only once in the last year have they run articles on the same subject -- the Art of . Norway exhibit at the Minneapolis In- stitute of Art. Overall, Twin Cities has covered politics a bit more and the arts a bit less than Mpls.-St. Paul. They are both strong on service articles which ·provide information on entertainment, fashion, the arts, trends and life in the Twin Cities. The two editors see quite distinct differences between their magazines. Swanson said, "I guess it comes down to a matter of style. They're different, the way two people are different. r They have had a better visual product in the past, but that is changing." "When we started," he ad- ded, " there wasn 't much of substance in Mpt·s.-St. Paul. There wasn't much in it that interested me. As well as the guide stuff : we try to include· some substance. I think we have better coverage of politics and serious matters." Anderson said that Mpls.-St. Paul "has at least one article ·with some substance each month ." "When we started, there wasn't muc.h of substance in Mpls. There wasn't much that interested_ me. As well as the guide stuff, w~ try to include some substance'' He added, "In the beginning media information in the office of public affairs of the National Park Service. He provided support services for the White .House press corps during President Carter's vacation at Grand Teton National Park in Wyoming. 195'1 • Norris Davis has returned to full-time teaching in journalism after serving 11 years as chairman of the Department of Journalism and two and one-half years as associate dean of the University of Texas at Austin. • Peter Donaghue is an assistant Qrofessor of Jour- nalism at fhe Department of Journalism, University of Arkansas, Little Rock. • Vincent Dong is head, publication section , Pacif ic Southwest Forest and Range Experiment Service, Berkeley, CA. • Dwayne Netland is associate editor of Golf Digest, Norwalk, CT. • Ma1cia Koth Paredes taught "Introduction to Latin America" in the Latin American Studies Program winter quarter at the University of Minnesota and also taught "Latin American Government and Politics" at St. Thomas College, St. Paul. Her home is now in Peru where she is director of the Fulbright scholar exchange program and also director of a rural com- munity development project. She has published a book and articles on housing and c ity planning. • Mary Stewart Swanson and John Zelenka were married last June. • Lois La. Bissoniere Drost is a writer for the News Service of the University of Utah. 1955 • Rodney Leonara was appointed deputy director of the U.S. Office of Consumer Affairs by P-resident Carter on January 15. Hews formerly acting deputy director and prior to that was with the Agriculture Department serving as assistant to the secretary, deputy assistant secretary for marketing and consumer services, and ad- ministrator of the Consumer and Marketing Service. • Betty Berg Leonard (1955) is writing for the Congressional Information Service , Bethesda, MD. • Ronald McKenzie, promotion and research manager of the Green Bay Newspaper Co., is president of the Advertising Club of Green Bay. He received a Master of Business Ad- ministration degree from the University of Wisconsin- Oshkosh, and recently com- pleted a three-year term on the board of the International Newspaper Promotion Association. • Peg O'Hara is a news editor at Congressional Quarterly, Washington, D.C. She and her husband live in Falls Church, VA. • Jerry Uhrhammer is an investigative reporter for the Eugene (Ore.) Register- Guard. 1956 • Jeanne Fortier Anderson died May 5 in Washington, D.C. She was a former reporter for the Minneapolis Tribune and Washington editor for McGraw- Hill's Textile Workers Newsletter most recently. • Lester Beal is managing editor of "ln- suranceweek " and "Insurance Adjuster" in Seattle. • Clark Groseth has his own company which sel ls for a manufacturer of self-adhesive products in Leawood, KS. • Georgia Polzin Ewing is a freelancer, doing newsletter writing and editing , promotion work, and also teaches public relations at a modeling school, plus in- structing grade school children on how to put out a newspaper. Murphy Alumni Reporter ; 1957 · • Myles Atlas has established his own media consultant business in Los Angeles . • Leroy Gladish, who headed up the publication unit of the Western Interstate Commission for Higher Education for more than 15 years was named managing editor of the University of Colorado's Colorado Quarterly last year. • Judy Berman Goldfein is a public relations consultant to .North Ridge Care Center, Minneapolis, and to Shalom Home, Inc., St. Paul. • Robert Gruber is vice president, cor- porate relations, Dutch Boy, Inc. • Bradley K. Jones is regional manager of INC. Magazine, a monthly general business publication, Newport Beach, CA. He was formerly an account supervisor for Jansen Associates, Inc., Santa Ana. • Beverly Kroona Lyman works part-time in the news room of the Mitchell (SO) Daily Republic. • Bob Lind is assistant city . editor of the Fargo Forum. • George Lockwood is assistant managing edffor for features at the Milwaukee Journal. He has held various positions on the paper and in 1967 supervised and edited the series on water pollution for which the Journal was awarded the Pulitzer Prize for merito-rius public service. He is chairman of the Inland Daily Press news/editorial committe·e. Other activities include authorship of " Cartoons of R.A. Lewis" and writing many articles for the trade press, as well as being a·member of the execut ive board of the Milwaukee Council, Boy Scouts of America , from which he received the Si lver Beaver award. • Sharon Lowe- Ross ws promoted to managing editor, The Family Food Garden at Webb Publishing Co., St. Paul. Previously she was family and home editor of The Farmer. at the same c0mpany. • Arlene Reed Fisher is the advertis ing manager for MidTex, Inc., North M-ankato, manufacturer of Twin Cities seemed to cover more politics. But they haven't been recently. We are going to continue to do what we've done all along and I don't know what Twin Cities is going to do. They are the ones that are playing catch-up. Both Swanson and Anderson agree that the Twin Cities themselves dictate much of the style for . their magazines. Swanson pointed out that city magazines in Cleveland and Philadelphia are noted for their investigative journalism, but said because Minnesota has much less graft there are fewer op- portunities for such stories. "To be a true city magazine," Anderson noted, "you have to reflect the nature of the city . We do things here that successful magazines other places don't. We put more emphasis on the arts; that is a big part of the Twin Cities." ''One of the big problems we have," Swanson said, "is that the Twi'h Cities is a dull com- munity. That's not necessarily a bad thing, in fact it's a good thing . We don't have the corruption or problems of Cfeveland . But from an editor's point of view that's too bad." electronic components. • Janet Shore Boysen teaches Ea.rth Science at Langley High School, Mclean, VA. • Lowell Tifft is editor of Northern Lights, - a monthly magazine published by Northern Ordnance Division of FMC Corp. , Fridley. 1958 • Orcena Lyle is chief psychologist at Faribault State Hospital. • Richard Ernie Reed is the authbr of "Return to the City," subtitled "How to Restore Old Buildings and Ourselves in America 's Historic Urban Neighborhoods," published by Doubleday. • Art Sear is a technical editor for General Dynamics- Pomona Division, in California. 1959 • Carolyn DeWitt Koenig, managing editor of National Petroleum News, is chairman of the managing editors' com- mittee of al l McGraw-Hill publications She is listed in Who's Who of American Women and Foremost Women in Communications. • Jim Fuller, Minneapolis Tribune reporter, was writer of a series of articles on Cuba for which the Tribune received an Inter-American Press Association awarp in June 1 978. • Michael Hyduke is ·director of commun ications for the Courage Center, Min- neapolis. • Phil Lee, formerly aide to ex-Governor Rudy Perpich, is an investigator for the St. Paul City License _Division. He has also worked as an aide to former St. Paul Mayor Lawrence Cohen and a reporter for the St. Paul Pioneer Press. • John Reque is the author of "The Student Journalism and Staff Management," published this spring by Richards Rosen P.ress. New York. He teaches journalism and Eng lish at Evanston (Ill.) Township High School. • Howard Seemann, a professor at . Humboldt State Page Five University, Arcata, CA, is in his tenth year of teaching journalism there. • Carolyn Sundin Briese lives in Norwich, NY, where she does radio commercials and some publicity for the League of Women Voters. • John E. Swanson is manager of business communications for Dow Corning Corp., Midland, Mich. He is a member of Dow Corning's Corporate Business Conduct Comm ittee which developed the company's world- wide standards of business conduct and is also a member of the Finance Board of t-he company' s Po litica l Action Committee and the Dow Corn ing Speakers Bureau. "1960 • Susan Freeman Fuller recently became a staff writer for Investors Diversif ied Ser- vices, Inc., Minneapolis. • Mary Gardner, professor at tne School of Journalism, Michigan State University, East Lansing, was honored at the Women in Commun ications Headline Dinner in Detroit last fall by the establishment of the Mary A. Gardner Scholarship in Jour- nalism. • Kenneth Knapp is a journalism instructor at Rochester Community College. • Roger Schoeneck_er, editor of the Isanti News, is an elected member of the Cambridge-Isanti District 911 School Board. • Frank Webber, account supervisor for Campbeii-Mithun, was elected to School Distict 281 Board of Education (Rob- binsdale) last May. 1961 • Charles Bjorgen is chief photographer of the Minneapolis Star. His wife, Sonia (Laube), is editor of publications for the Mounds View Public Schools . • Emily Henning Warden lives in Berke ley, CA. where she does public relations for the Berkeley League of Women Voters and writes and produces a newsletter for a neighborhood association . • Tom Matthews, formerly a reporter for the St. Paul Dispatch, is head of KSTP- TV's new investigative news unit. • John Neal has been owner/manager of Rapid Printing Co. in Albert Lea for 10 years. Previous ly he was public relations manager for Josten 's . Inc ., Owatonna. • Robert Perrizo has his own advertising agency, Promotional Mix, in Minneapolis. • Karen Syverson Loechler is executive director of the Minnesota Environmental Education Board, a state of Minnesota agency attached to /(he Department of Natural Resources. 1962 • Fred Bauries is owner of Infinity Graphics, which fur- nishes · ty pograph ic, photographic multi-media production and television ser- vices, East Lansing, MI. He was formerly an assistant professor of advertising in the School of Journalism, Michigan State University. • Don Grussing is advertising programs manager for Medtronic, Inc., Minneapolis. He is also a fre.e-lance artic le writer. • Charles Hoag is sales manager, leisure group display advertising for the Minneaolis Star & Tribune. During the years 1976, 1977 and 1978 he was publicity chairman for the annual Minnesota Arts Forum Rose Fete held at the Minneapolis Page Six Institute of Art. • Carol Foert- sch Mahoney is director of Where magazine in Boston. • Judith Westendorf is state coordinator of the Minnesota Special Olympics, Inc. 1963 • Sally-Jo Bowman is an editor in the University of Oregon Publications Office. _She is working on a Master's degree in Journalism at the University and occas ionally teaches a, reporting c las s ther e. • Mariellen · MacDonald Neudeck is a writing specialist in the Kranner ·Graduate School of Industria l Management, Purdue University. She also teaches a cou rse ca lled Manageria l Policy Reports every fall. • Michael Nickolay has had his. novel accepted for fall publication by J.B. Lippincott Co. He has also written screenplays and plays and is now at work on a second novel. • John Pavlik was promoted to vice pe~ident ?f the Association of Motron Prc ture member of the Radio-Televis ion News Directors Assn., and has received numerous professional awards . He is also a Certified Emergency Medical Technician- Ambulance, a Red Cross CPR instructor and spends 10-20 hours a week outside of work teaching Basic Life Support to groups and working as a volunteer technician in the Emergency Department of the George Washington University Hospital in Was hington. • Susan Forsberg Fisher is marketing research manager for General Mills in the Cheerios and other GM child cerea l brands. • After 11 iears in administrat ion as head of the Department of Communications and head of Texas A &· M's General Studies Program, C.J. Leabo has returned to teaching. His wife, Kathleen Kildow Leabo (1951 ). edits the Rural Soc iology Journal and does free-lance editing. 1966 and Television Producers, a • Ruth Halvorson LeDell, has trade assoc iatio~ of mot!on changed her name to "Cinder" picture and televrsron product ron and is now performing her companies in Holl_ywood: He had original music with a New been head of public relatrons. He Jersey-based band. • Eileen was also elected sec r~tary of Kuehn is editor of Calhoun the Los Angeles Socrety of Beach Club monthly news- Public Rela tions Counselors magazine and editorial director during 1978 and was named to of Callan Publishing, Inc. She is the board of directors of the also a freelance editor and Hollywood Chamber of Com- writer. She was formerly merce. • David B._ Woodhead . managing ed itor of S~n was named advertrsrng manager Newspapers, Inc., Minneapolis. of The Family Food Gar?en, a • Paul PetersQn, professor of newly acquired publicatron of journalism at Oh io State the Webb Co., St. Paul. He had University, is chairman of the pr~viously been on the staff of Elected Standing Committee on Sunset Magazine, Menlo Park, Teaching Standards for the CA. Association for Education in 196'1 • John Gabrielson is an industria l properties special ist for the Twin Cities office of Coldwell Banker, a national real estate brokerage · firm. • Don Hedman is assistant director of the Section of Health Education and Information and supervisor of the Health Information Unit. • Evelyn Hovda Anderson is a media spec ialist for PACER Center, Inc. (Parent Advocacy Coa lition for Educational Rights) which helps parents of han- dicapped children learn to work with schools to plan programs for their ch ildren. She is also editor of a newsletter published during each legis lat ive session by the Minnesota Committee for the Handicapped. • Leslie Lindstrom Johnson is editor and publisher of The Mississippi Rag , a publication devoted to traditional jazz and ragtime. Her husband, Dennis, a writer for Honeywell, also does freelance writing . • Tom Patterson was promoted from assistant director to director of Annual Giving, Minnesota Med ica l Foundation, University of Minnesota. • Larry Pearson is news editor of the Minneapolis Tribune. • Gerald Taft is a major with the U.S. Air Force assigned to Vandenberg Air Force Base, CA, as chief, Minuteman Training Section, 4315th Combat Crew Training S_quadron. 1965 • Rich Adams is editoria l director of WTOP-TV, Washington. He is a member of the National Broadcast Editor ial Assn., the NBEA Board of Directors, board member of the National Academy of Television Arts and Sciences and a Journalism, national president of Kappa Tau Alpha (national journalism honorary society), and chairman of the Facu lty Council at Ohio State. • Michael Shadick graduated from Luther/Northwestern Theologi- cal Seminaries, St. Paul, last year with a Master's degree in Pastoral Theology. He now writes arti c les for various religious publications and operates a paper-typing serv ice near the University of Minnesota campus. 1967 • Patricia Ann Greuel Pat- terson is working toward a Master's degree in Educational Technology at San Diego State University. • Kent Kobersteen, photographer for the Min- neapolis Tribune , was photographer for a series of artic les on Cuba for which the Tribune received an Inter American Press Association award in June 1978. • Dennis Lynard is a marketing com- munications spec ialist for the Commerc ial Divi s ion of Honeywell, Minneapol:s. He formerly worked in the ad- vertising department of the McQuay Co., Minneapolis. • Tony Minnichsoffer is a public re lations account executive at Dorn Communications, Inc., Minneapolis, working in agricultual marketing com- munications. 1968 • Mike Anderson is com- pleting his Ph .D. dissertation at the East-West Center, Honolulu, before returninq to the mainland. Murphy Alumni Reporter " • Ellen Archer is an ad- ministrat ive assistant to the Douglas County (N eb.) Board in Omaha . • Carol Christian James is a department manager for the St. Pau l Bank for Cooperatives. She was formerly managing editor of Midland Coope ratives publications department. • Roy Johnson is a business magazine editor for Harbrace Jovanovich Publications, Duluth. • Lola Lewison Klein, who now lives with her fam ily in Brussels, Belgium, is editor of an English- language magazine ca lled Rendez-vous, published by the Ae1ican Women's Club of Brussels. • Howard Liszt was elected vice preside11l and account supervisor of Campbeii- Mithun, Minneapolis. • John McKeon is vice president of Northstar Industries, Inc., a business brokerage company, Minneapolis. • Jack Meusey, former ly a Sun Newspaper editor, was named a press secretary to Minnesota Governor AI Ou~. He a~o worked as a press aide for four years for the state Senate IR Minority Caucus. • John Pruyn is emptoyee communications supervisor for San Diego Gas and Electric Co., San Diego, CA. • Victor Roych is a freelance writer in Tuscon, AZ.. • Marie Vogel Wllk is a public in- formation officer for the Los Angeles Unified School District. She earned an M.A. in mass Gommunications from California State University, Fullerton , in 1977, and also has her own publ ic relations/communications consulting firm. 1969 • Abraham (Avi) Bass, Northern Illinois University, inaugurated a three-week summer study course in London. • Susan Behrenfeld Gulstad does product development work a t the Research and Deve lopment Laboratory of Dawson Mill s. • Frederick Brown is a partner with Popham, Haik, Schonobrich , Kaufman & , Doty, Ltd., Minneapolis law firm. • Paul Chaffee is as·sistant metropolitan editor for the Grand Rapids Press, Grand Rapids, MI. • David Currer is press relations manager for Honeywell Control Systems, Ltd., United Kingdom. • Patricia Goodwin is publ ications editor of the Toro Company, Minneapolis, after four and a half years as ex- tension information specia list on the St. Paul Campus of the University of Minnesota. She is in charge of a telephone network for Women in Communications to prevail on legislators to vote pro-ERA in states that have not ratified and where recision is threatened. • William Eagleton is a tax shelter and municipal bond specialist for Merrill Lynch in Pasadena, CA. • Barbara George Lewis is advertising manager of the Copy Depart- ment Ad Service for Bedell Advertising, Santa Monica, CA. • Vicki Lindeen Strart is a freelance advertising copywriter . • Michael Seamans is a reporter for the Burlington (VT) Free Press, and is doing some freelance photography for the Assoc;iated Press. • Yvonne Thayer is in the U.S. Foreign Service and is assigned as a political officer (with her husband, Randolph Reed, as a tandem economic officer) to the U.S. Embassy in Buenos Aires. 1971 • James Bowers has his own business. He owns a rock crusher which he rents out to contractors. • Ellen Damsgaard Johnson is public relations director tor the Minnesota Hospital Assoc., and an ac- credited member of the Public Relations Society of America. • Stephen Fisher is assistant wire editor on the Minneapolis Star. He was formerly a reporter for the Brainerd Dispatch. • Bruce Gefvert is sa les representative for 3M Com- pany's medical products divis"ion in Atlantic Beach, FL. • Stephen J. Hansen is a disc . jockey at KSAN, San Francisco. He has recently written a tourist guide book of the Bay area. • Mary Lynn Jartz is editor of update, a monthly newsletter for th e 2,100 emp loyees of Wisconsin Power and Light Co., Madison, WI. Before joining the company in Oct. 1978, she was the promotion director for Visual Education Consultants , Madison. • Cynthia Kinning Paslawski works as a writer and reporter for The Wanderer, St. Paul Roman Catholic newspaper. • Randall Moody is administrative assistant to the Governor of Nebraska, Charles Thone. He was previously ad- ministrative as istant to Congresswoman Virginia Sm[th · of Nebraska in Washington, D.C. • Sara Jane Planer Schulzetenberg covers local news for the Annandale Ad- vocate. • Ruth Schwartz is a real estate investor in Dallas and expects to become a real estate sa lesperson. She is also a volunteer court officer in Juvenile Court. 1972 Don Betzold is a law student. • David Brown was promoted to editor, Publications Department, St. Pau l Companies, Inc. , last fall . He. will be national delegate from the Northstar Chapter of the International Association of Business Communicators to the orgainzation' s national con- vention this year. • Richard Cole was named Dean of the School of Journalism at the University of North Carolina. • Clara Morgen died recently. • Dana Rohr was lost in a small plane acc ident over Lake Michigan in Sept . 1977. . • Phillip Sibinski is vice president , product planning and development for Shedd Brown, Inc., a specialty advert ising company in Golden Valley. He hatl formerly been sales manager of KROY Industries, Inc., Stillwater. • Mary Lee Slettehaugh is a writer for Honeywell, Inc. She was for- merly editor of an internal employee magazine for Mutual Service Insurance Co. , St. Paul. • Judd Smith is a freelance Sen ior Editor and Media Con- sultant for TRAINING magazine. He has also just completed a book called "Great Fishing on the Great River" and has contracted for another, "Tools for Trainers, " about audiovisual equipment. 1973 • Norma Beiswenger Rivkin is manager of local marketing for a National Car Renta l, Min- neapolis. • Jim Bergerson is doing advertising account work for Bozell and Jacobs Ad- vertising, Omaha, Neb. • Tim Grice is sports editor of the Northwest Iowa Review, Sibley, July 1979 '78 . SJMC grad by Jay Walljasper If you walk into the office of the Nobles County Review in Adrian , Minn., looking for a grizzled country editor with venerable wrinkles from years of newspaperwork; you won't find him. Not even in the pressroom sneaking a nip of bourbon or dea ling poker hands to his c ronies. Instead you'll find the fresh -25-yea r-old face of Jim Baye r, who is cutt ing his jour- nalistic teeth on this small southwestern Minnesota weekly. "I don't think it's at all unusual, " the 1978 SJMC grad says, "for someone my age to edit a small town paper like this ." But Bayer is more than just editor; he also lays out the pape r, writes all the stories, an.d lA. • Jill Mattocks Swenson is a broadcast buyer/planner for seve ral Leo Burnett advertising accounts , Chicago. Her husband, Keith, ex-197 4, is general manager of the Greater Chicago Pension Office of Minnesota Mutual Life Insurance Co. • Dennis Wittkopp is ad- vertising director of the "Dai ly 49er," publication of Califo-rnia State University at Long Beach. • Tom Youness is a freelance writer in Minneapolis. 197'1 • Robert A. Brecker is sales manager of Northwest Graphic Supply Co. , Minneapo lis. • Jonathan Bream is a music critic on the Minneapolis Star. • Kevin Hamm is a publishing consu ltant in Brooklyn Park, MN . • Kenard Knutson is a copywriter for Cash Register Sales Delta Systems, Min- neapolis. • Steven "Krikava was promoted to managing editor of Midland Coopera tiv es publications. • John Oslund is on the copy desk of the Min- neapolis Star. • David Peters was promoted from staff writer w city editor of the St. Cloud Times. • Jeanne Weiner is a promotions writer for Control Data Education Company, Minneapolis. 1975 • Mark C. Anderson is on the copy desk of the Daily Pan- tagraph, Bloomingtqn-Normal, IL. • Laurel J. Anthony is an advert ising sales representative in the classified department for the Minneapo ~ i s Star and Tribune. • Linda Gray-Moin is working toward a Master's degree in film with a con- centratio(1 in expreimental animat ion from San Francisco State University. She is also an ed itor for Fearon-Pitman publishers, Belmont, CA. • Jon Fogdall is enrolled in a two-year electronics course at the Austin, . Minn. , Area Vocational Technica l lnstifute . He hopes to be a writer for electronics publications or do compute r research. • Rosalind Ford is managing editor of the Elm Leaf, Elmwood Pa rk , one of the Pio neer Press s ubur ba n publications, Chicago. Pioneer Press is a subs idiary of Time Life Corp. • Roberta Henrickson is on the staff of D'A rcy- MacM anus Masius Advertising, Minneapolis. • Robert Johnson, July 1979 Jim Bayer '78 shoots all the photos , which was his foremost interest at SJMC. " It' s hard for a pnotographer to go out and get a stric tly photo job," he says , " so f thought a · formerly with Conwed now works for Ad House, St. Paul.· • Alex Keto is retail advertising manager of The Reader, Min- neapolis. • Chak-Chi Lau is an education consultant at Control Data Corp., Minneapolis. • Kent Lundberg and Sue Gabel plan a September 7 wedding. • Lee Norman does advertising research and administrative assistance work for The Reader, Minneapolis. • Trudy Podlogar Schelitzche is a field sales representative for . Drackett Products Co. , selling various cleaning products to grocery stores and wholesalers. • Julie Rethmeier is broadcast coor- dinator in the advertising department at Dayton's, Min- neapolis. • Jeff Schactman, formerly regional marketing manager for Performance In- centives Corp ., subsid iary of The Ca rl son Compan ies , Min- neapolis, has transferred to the sales staff. • Noel Schenker is a commec ial lender to mining and min~rals companies at Con- tin ental Illinois National Bank of Ch icago. • Sally Thompson is an education reporter for the St. Cloud Times. She won a first place award in the series category for articles on retirement in the Minnesota Associated Press competition last fall . • Christine Vogel Merritt is an account executive for Dean Witter Reynolds Inc., Minneapolis. • Guy Webster is an editor/information specialist for the University of Arizona Co ll ege of Agriculture. Previously he edited the Peru (Neb.) Challenge for two ·years, where he won awards from the Nebraska Press Association for reporting, photography and editorial writing. • Alan T. Zdon is managing ed itor of the Hibbing Tribune and does some f reelance writ ing for Machete. • Chris Johns was a photo journalism intern on the .Topeka (KS) Capital-Journal with Susari Ford in 1975 and was hired by the paper. He was named " newspaper photographe r._ of the year" by the National Press Photographers Association. 1976 • Nola Anderson, formerly an advert ising. coordinator for 3M Co. , St. Paul , has joined the adverti sing department of Pickwick Internat ional, Min- neapolis. • Monica Bay is a law school student at the Univers ity of San Francisco. Previously she had ' been community affairs director and news reporter at K1 08-FM in San Francisco and is one-man newspap.er community newspaper would be a good opportun ity to get some experience in all aspects of the field. "I had some friends down in Worthington and this area," he continues, "and I visited them a couple of times and liked it here. So I blanketed the area with resumes. :· The Nobles County Review- which sports a circulation of 2000 - needed an editor and quickly took Bayer up on his offer. So right after graduation last June, Bayer, his wife and daughter moved from the Twin Cities to Adrian, population 1300. "It was quite a change from living by the University of Minnestoa to living in a small town," he remembers. "I 'd lived also did some freelance magazine writing. • Larry W. Borgen is advetising and sales promotion coordinator at the American Hardware Mutual Insurance Co., Minneapolis. • Patrick Hirigoyen is a press release and speech writer for the Senate Majority Research Office in the Minnesota State Capitol. He and Diane Mackay will be marr~d in July . • Randy Ketler is an aud io-visual spec ialist for the Department of Information Services , Basin Electric Power Cooperative , Bismarck, NO. • Kenneth La Boone is county reporter on the Arizona Dai ly Sun, Flagstaff. He was formerly with the Dai ly Record, Ell ensburg , Wash. • Burton Laine is a county extension agent in Car lton County, Carlton, MN . • Sarah Mann, who earned an M.A. degree in Urban Geography and Planning, is an assistant planner with Wehrman, Chapman Associates, q planning con- sultant firm, Seattle. • Mark Meltzer is editor of the Blue Island ,(IL) Sun Standard, a weekly community newspaper in Ch icago's south subu rbs. • Joseph Mildenberger is communications coordinator for American Hardware Mutual Insu rance Co., Minneapolis. • Judith Moen is a reporter and morning anchor for WIFR-TV, a CBS affiliated station in Rockford, IL. • Ward Morgan is part owner of Fen-Mor, Inc., a Roseville distributing company. • Jill Olmsted is a reporter- photographer for WTOL-TV, Toledo, Ohio. She was formerly with KCMT-TV, Alexandria, MN. • Scott Papillon joined the Minneapo lis bureau of the Associated Press. • Nancy Pierce, formerly a photographer for the Rochester (MN) Post- Bulletin, is a staff photographer for the Charlotte (NC) Observer. • Nancy Poechmann i s programs and public relations director for the Ramsey County Pub lic Library, St. Paul. • Douglas Ritter is on the staff of Batten, Barton, Durst ine, and Osborn Advertising, New York City. • Shirley Sandhoff Nygaard is editor of the Golden Valley Post newspaper. • Davis Schwartz earned an M.B.A. degree from Stanford University . in 1978 and is now a mass t ransit consultant for Deloitte Haskins & Sells, San Francisco. He is also pu rsuing an M.A. degr ee i n Envi ronme nta l Planning at San Francisco State University. • Douglas Smith is a reporter for the International Murphy Alumni Reporter " all my life in the Twin Cities, so small town life is really foreign to me. But it's nice when you get used to it." Comparing life in the coun- ryside to the ways of the city, Bayer says, " The biggest dif- ference is you don't see many young people here. There are kids under 1 7 and people over 40 and that's about it." There are, of course, also great journalistic differences between the two places. While Twin Cities newspapers have recently been filled with debate abou t stadiums, housin g shortages and Cal Griffith , Bayer has had to concern himself with pig lots . ''There has been a lot of controversy . going on around here about some hog production Falls Daily Journal. He was formerly with the Ely Echo. • Lionel Spartz, formerly a reporter for the Grand Haven Tribune, Grand Haven, Mich., is a f irst year law student at the University of Wisconsin . • Sue Tracy is publications editor at Gil lette Chi ldren's Hospital, St. Pau l. • Barbara Volp, formerly reporter-photographer is now wire editor of the St. Cloud Times. • Steve Waldman and two partners have formed an advertising and sales promotion firm, AHS Advertising, in Golden Valley. • Kathryn .Wardrop is manager of public relations programs of RCA Automated Systems, Boston , Mass. RCA Automated Systems, part of a division of RCA Corp. , designs and builds electronic and electro-optical systems. • Birgit L. Wassmuth is working part- time at the Minnesota In- ternational Center at student program coo rdinator, while pursuing a Ph.D. degree in Mass Commun icat ion at the Univers ity of Minnesota. • Laurie Wichelmann Anderson is the part-time development director f0r Columbus High School, Marshfield, WI. She is also doing part-time advertis ing work fo a weekly agricultural newspaper, "Agri-View." ·1977 • Susan Andrews is a first year law student at th e University of Minnesota law school. • Scott Armstrong is on the staff of the Christian Sc ience · Monitor, Boston. • Douglas Ascher is manager of ad- vertising and marketing for Rec reational Engineering , Inc ., Minneapolis. • Susan Benjamin is director of public relations for the American Red Cross. She was former ly in Fa irview Hospital's public relations department. • Judy Cigan is a sa les representative for Com- plete Graphics, Inc ., Min- neapolis. • Janette Foster is manager of advertising and promotion for the consulting firm Technology Concepts an·d Engineering, International , Minneapolis. • Mark Griffin is an account executive for WRWC-FM , Rockford, IL. He and. Ce li Gonzalez were married on April 21. • Richard Groh is editor of Statewatch for MPIRG at the University of Minnesota. • Jon Holten , formerly a reporte r for the Albert Lea Tribune, is now education reporter at the Mankato Free Press . • Janet Houston is a lots being built near town . Pig lots always cause controversy because people worry about the pollution from them." But aside from these oc- casional conflicts that flare up, Bayer 's main focus is the day-to- day life in southwestern MinJ nesota. "Community newspapers are people orien1ed," Bayer ex- plains. "You don't deal that much with controversy. Also you're not as concerned with spot news or hard news as a daily newspaper. Soft news and features are more important. , There's also a lot of emphasis on photos, which is one reason I like it here so much. " Shooting pictures still remains Bayer's key interest and he would eventually like a full-time photography job. writer for the St. Paul Pubic Schools. • Nancy KEating, former editor of the Frogtown Forum, is associate editor of the Highland Villager. • Steven A. Kircher is a reporter for the . Dubuque, lA, Telegraph Herald . He was formerly a reporter for the Bloomington {I L} Pantagraph. • Lillian Lynch is a freelance artic le writer and is seeking publication of a book of original humor. • Sally McCree was promoted to account executive for Martin-Williams Advertising, Minneapolis . • Mary Mc- Donough is an ass istant Photographer and lab technician for MTS Systems Corp., Eden Prairie. • Ann Miller is a staff writer for the media staff of the Minnesota House Independent · Republican Caucus. • Steve Morawetz is a genera l ass ignmen t reporte'r, specializing in governmental affairs , for KDLH-TV, Duluth .• Douglas Nelson is a c lerk for the State of Minnesota. He also edits the Minnesota Hosteler, monthly newspaper of the Minnesota Counci l of American Youth Hostels. • · James F. Olson is director, Audio Visual Center, Augsburg College and, on a part-time basis , radio officer for the U.S. Army Reserve 13th Psychologic \ Operations Branch. He is also working toward a Ph.D. degree in Education at the University of Minnesota. • Steven Olson is a tel evi s ion sa le s account executive for KXJB-TV, Fargo. He formerly had a similar position at KDIX-TV, Dickinson, NO. • Kathy Albrecht Mona is doing copywriting , broadcast and print production at The Prose Pros, Inc., Des Moines advertising agency. • Patricia Punch is on the advertis ing staff of Twin Cities Woman. • Kim Roden, formerly on Fairview Hospital's public relations staff , has joined the American Heart Association's public relations department. • Amy Sanfilippo is a traffic coord inator at Campbeii-Mithun Advertising, Minneapolis. • William Souder is a staff writer for The Reader, Minneapolis. • William Thorn is an ass istant professor in journ a li sm at Marquette University, Mi lwaukee. • Ruth T'kach-Zwickel is a para-legal for a Wall Street attorney. • Nancy Weigel IS t he commun ity relations specialist for the Lou isvil le Free Publ ic Library and WFPK-F M and WFPL-FM , two National Public Radio stat ions. She also teaches " Principles and Practices of Page Seven ·- - ~~ Espionage in the. Grain Exchange by Sharo_n Sch~ickle Standing on the trading floor of the Minneapolis Grain Ex- change, Annette Laabs ex- plained her job simply: ''I'm a spy here." As a reporter for Commodity New Services, Laabs monitors the moves of grain traders in the Minneapolis market. While the grain market is in session, from 9:30 a.m. to 1 :15 p.m. daily, Laabs works on the · floor . She talks to traders. She needs to know who is going to buy that day, who sells, and why. She needs opinions on' the quality and volume of the day's grain receipts . She compares and sorts her information while she talks and watches. At mid-session she will Alumni Dinner dash down the hall to her office and feed a report into a VDT terminal that ends in Kansas City . There the report will be edited and quickly transmitted to grain wire subscribers. One subscriber is the Min~ neapolis Grain Exchange. By the time Laabs is back on the floor, some . traders will be watching · for her news to come over a teleprinter. Bids for the remainder of the day's session maybe based on her report. · - That report and another filed when the session closes will also be read in grain elevators and shipping terminals around the country. Merchandisers, ex- porters and brokers base their plans for action on the wire service news. When Laabs graduated in 1976, the job market looked Ivan Hoff (right) , President of the SJMC alumni association speaks at the May 24 alumni dinner held at the Town and Country•Ciub in St. Paul. (Above), SJMC director F. Gerlad Kline congratulates one of this year's scholarship winners. grim . She was pleased to land a job as a reporter for Hog Farm Management Magazine. "I certainly didn't know - anything about pigs," she said. And her friends had a lot of fun with the situation - at her ex- pense. But she calls it good ex- perience. "I was thrown into a situation where I had to write a lot and learn quickly." · When Commodity News Service, Inc. hired Laabs six months ago, there was one other reporter in the Minneapolis bureau. He quit before she finished her training . And she spent the next four months running the bureau alone . "1 . listened, and I read a lot about commodities trading and the grain market · in general," ~ " !!: (ii ::2: Q) ~ ::2: she said . She had to learn commodity world jargon - terms such as " .. . 26 over the May," and "edges are paid ... " On her reports, "Junk today" translates into "quality of receipts was poor." But her lifeblood was in her sources - the traders them- selves. She had to earn their trust. While they need and use her reports , they don't want to be identified as sources of in- formation. ''They tested me on that when I first started," she said . Trust developed with time. "The in- formation I can g.et now is in - finitely more detailed than I could get even two months ago." Laabs had to learn a bare- bones writing style . Age: "People are usually standing up when they read my reports. They want absolute accuracy wittiout any bull." She does other kinds of writing and information gathering as well. She calls millers to find out what's moving in bakery flour. She watches predictions on the spring opening of Lake Superior. She covers speeches . She trades information with offices . in places such as Chicago, New York, Kansas City and Lo.ndon. Economic journalism, says 'Laabs, is exciting, challenging and important. And fear , more than anything else. keeps reporters from the field. "People don't understancj it , and it takes time to learn. But once you get started, it's just not that difficult." Stephanie Leckband A Minnesota Perspective Age, the SJMC magazine production class publication dealing with the life of the elderly in Minnesota. is now out. Copies are avail9ble for 2.75 each from the SJMC office. 111 Murphy Hall, 206 Church Street SE, University of Minnesota, Minneapolis, MN 55455. Make check or money order payable to School of Journalism and Mass Communication . •