Faculty Use and Perceptions of the Internet in Marketing Education
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Bureau of Business and Economic Research
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While there is an increasing amount of research on exactly how the Internet can be used to enhance the educational experience (e.g., Atwong and Hustad 1997, Canzer 1997), there is little research on the physical and psychological resources available to marketing faculty at Universities. This paper discusses the potential uses of the Internet for marketing education and presents results of a survey on faculty perceptions and uses of the Internet among WMEA members.
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Working Paper No. 98-1
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Vaidyanathan, Rajiv; Rochford, Linda; Johansen, Paul. (1998). Faculty Use and Perceptions of the Internet in Marketing Education. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/264780.
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