The Ultimate Fighter: Selling a Blood Sport

2013-04-20
Loading...
Thumbnail Image

Persistent link to this item

Statistics
View Statistics

Journal Title

Journal ISSN

Volume Title

Title

The Ultimate Fighter: Selling a Blood Sport

Alternative title

Published Date

2013-04-20

Publisher

Type

Presentation

Abstract

Mixed Martial Arts (MMA) is a sport that was initially considered too deviant for the mainstream public. It was touted as a bloodsport and “human cockfighting”. John McCain led a nationwide campaign to ban the violent sport. In the face of bankruptcy and cultural rejection, the premiere MMA company, the Ultimate Fighting Championship (UFC), created a reality show, The Ultimate Fighter, in a last ditch effort to bring a more human face to the sport. Using the show, the UFC tried to shed some of MMA's deviant identity and show that the fighters were serious athletes working hard to be in a serious sport. The show is a fairly typical reality show in that 16 men are locked in a house with one another and many wild antics result, but it also tried to present the fighters as professionals. It wanted to show the public that fighters were not all brutes looking to fight, but disciplined athletes with a love of competition. The show was a wild success and is one major reason for the UFC's success today. The show was a huge success in key television demographics such as males from ages 18-34 and popularized the UFC. Today, MMA is widely considered one of that fastest growing sports in the world. For my research project, I looked at three seasons of The Ultimate Fighter to see how the show was used as impression management for MMA and its Fighters. I wanted to look at how the sport and fighters were presented in the show, and how this presentation changed as the sport became popular. Over time, the show moved away from the wild reality show aspects, and more towards a serious documentary style. The show took on a serious tone in music and aesthetics. The rhetoric used on the show changed to be more profession, such as from using “fighter” to using “athlete”. Less coverage was given to wild antics and drunken behavior and more was given to training and the fighter's lives. As the sport gained popularity, the show tried to help it shed the stigma around fighting and fighters, and professionalize them instead.

Keywords

Description

Faculty adviser: Doug Hartmann

Related to

Replaces

License

Series/Report Number

Funding information

This research was supported by the Undergraduate Research Opportunities Program (UROP).

Isbn identifier

Doi identifier

Previously Published Citation

Other identifiers

Suggested citation

Wiebe, Andrew. (2013). The Ultimate Fighter: Selling a Blood Sport. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/158324.

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.