Ni Una Menos, an Argentine feminist movement, has spread throughout Latin America largely
due to its use of social media. As an organization, they are able to hold a role of social
accountability for both the Argentine government and society overall, keeping women’s rights in
the spotlight as an issue that has yet to be resolved. This study examines Ni Una Menos’ Twitter
account since its formation in 2015 by organizing tweets qualitatively, then quantitatively.
General patterns can be found through this process, leading to a deeper analysis of how the
organization has evolved over time, and how they continue to fight for women’s rights.
#NiUnaMenos: How a movement can create and maintain political salience through social media.
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