Appetite for Change (AFC) is a non-profit organization working in North Minneapolis on food and economic justice issues. In 2013, AFC launched Fresh Corners, an effort to support a local food system, increase access to healthy foods, create economic opportunities, and engage the community in policy and development in North Minneapolis. To support urban vegetable growers’ farm and business planning, a survey instrument was developed to assess local food vendors’ willingness and capacity to purchase locally grown produce from Fresh Corners growers. This report presents results from 11 surveys conducted during the pilot phase of this project. The respondents were diverse in terms of their vendor type, produce needs, and expectations of their suppliers. Nevertheless, there were some similar themes that emerged across all vendor types, including high interest in buying locally grown produce, need for a flexible but clear ordering and delivery/pick-up system, importance of appropriate post-harvest produce handling, and importance of competitive pricing. The survey protocol integrated data collection with relationship-building and was an effective way to introduce the Fresh Corners initiative and gauge business’s interest and expectations regarding relationships with local produce growers.
Conducted on behalf of the Appetite for Change. Supported by the Kris Nelson Community-Based Research Program, a program of the Center for Urban and Regional Affairs (CURA) at the University of Minnesota.
Pelletier, Jennifer E.
Local Connections: Linking Urban Farmers with Food Vendors in North Minneapolis.
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