In this paper, we seek to understand the contemporary power of the presidential “bully pulpit”— the persuasive power of the nation’s highest elected office—in a context of shifting patterns of mediation. We do so by examining a major social media communication platform (Twitter) for evidence of changes in public opinion before and after President Obama’s high-profile statements on net neutrality in November 2014. This study includes novel and comprehensive data on the effects of a presidential announcement on public opinion. With social media playing a growing role in both electoral and policy discourse, this paper offers a methodological foundation for future studies in the changing nature of the presidential bully pulpit and the role of social media as a tool of mediation in political communication.
Agur, Colin; Michael, Gabriel.
The Bully Pulpit, Social Media, and Public Opinion: A Big Data Approach.
Journal of Information Technology and Politics.
Retrieved from the University of Minnesota Digital Conservancy,
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.