Cash incentives are widely used but in some cases come with undesirable drawbacks. These include the overjustification effect, in which pre-existing motivation is lessened by the additional and subsequent removal of a cash incentive, and regulatory burdens that arise from the use of cash. We seek to address these motivational challenges with the use of badges, a tool from gamification. We test the use of badges as motivators and find that the drawbacks of cash are compensated for, though at the cost of motivational efficacy.
University of Minnesota Ph.D. dissertation. August 2018. Major: Business Administration. Advisor: Shawn Curley. 1 computer file (PDF); vii, 98 pages.
Gamification Strategies of Badges as a Solution to Issues with Cash Incentives.
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