The 2012 presidential election featured a series of so-called "game-changers" -- Obama's and Romney's gaffes, the 47% video, the first debate, Hurricane Sandy, and so on. While press coverage of the campaign lavished attention on these and other campaign dramas, John Sides argues that campaigns don't matter as much as many think. What really drives campaigns and how should the parties prepare for the next epic battle?
Center for the Study of Politics and Governance, Humphrey School of Public Affairs, UMN
Sides, John; Stassen-Berger, Rachel.
Why Campaigns Don't Matter (As Much As You Think).
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