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The Building Blocks of Successful Brands: Understanding roles of functional and emotional messages
McGregor, Meghan (2014)
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https://hdl.handle.net/11299/192581
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Title
The Building Blocks of Successful Brands: Understanding roles of functional and emotional messages
Authors
Issue Date
2014-07
Type
Thesis or Dissertation
Appears in collections
Strategic Communication Capstone Projects [143]
Suggested Citation
McGregor, Meghan. (2014). The Building Blocks of Successful Brands: Understanding roles of functional and emotional messages. Retrieved from the University of Minnesota Digital Conservancy, https://hdl.handle.net/11299/192581.
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.