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Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition
Defiel, Will (2014)
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https://hdl.handle.net/11299/192571
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Title
Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition
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Issue Date
2014-07
Type
Thesis or Dissertation
Appears in collections
Strategic Communication Capstone Projects [150]
Suggested Citation
Defiel, Will. (2014). Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition. Retrieved from the University of Minnesota Digital Conservancy, https://hdl.handle.net/11299/192571.
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.