Title
Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition
Suggested Citation
Defiel, Will.
(2014).
Win your customers by winning theirs: How building brand equity with end-consumers can give B2B businesses an edge over the competition.
Retrieved from the University of Minnesota Digital Conservancy,
https://hdl.handle.net/11299/192571.