Visitor Profile, an applied research program using intercept surveys, provides data on visitor characteristics and behavior essential to destination marketing and tourism planning. Mille Lacs County needed updated visitor profile information to help its tourism marketing and product diversification efforts. Findings informed the County’s economic development plan and marketing campaigns by Mille Lacs Tourism Council.
Qian, Xinyi; Teng, Somongkol.
Beyond Fishing: The Mille Lacs Visitor Profile.
University of Minnesota Tourism Center.
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