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Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study
Bussiere, Merritt; Pesch, Ryan; Asche, Kelly; Cook, Brenna; Vetsch, Tayler; Lalum, Nicole; Erkkila, Daniel (University of Minnesota Tourism Center, 2017)
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http://hdl.handle.net/11299/188326
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Title
Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study
Authors
Issue Date
2017
Publisher
University of Minnesota Tourism Center
Type
Presentation
Abstract
Most community branding studies focus on the preferences of visitors and travelers, which of course, makes sense. The Center for Small Towns, UMN Extension, and partners in the Park Rapids Lakes Area wondered if a new brand could also incorporate shared values of mulitple stakeholders, including local residents.
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Suggested Citation
Bussiere, Merritt; Pesch, Ryan; Asche, Kelly; Cook, Brenna; Vetsch, Tayler; Lalum, Nicole; Erkkila, Daniel. (2017). Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study. University of Minnesota Tourism Center. Retrieved from the University of Minnesota Digital Conservancy, http://hdl.handle.net/11299/188326.
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.