Most community branding studies focus on the
preferences of visitors and travelers, which of
course, makes sense. The Center for Small
Towns, UMN Extension, and partners in the Park
Rapids Lakes Area wondered if a new brand could
also incorporate shared values of mulitple
stakeholders, including local residents.
Bussiere, Merritt; Pesch, Ryan; Asche, Kelly; Cook, Brenna; Vetsch, Tayler; Lalum, Nicole; Erkkila, Daniel.
Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study.
University of Minnesota Tourism Center.
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