Vogue India and India Today Woman have both taken strong positions on empowering women. However with only three percent of Indians having access to a computer with Internet and only 47 percent having access to a television, how are these magazines empowering women and spreading the word? This study analyzes depictions of empowerment through Vogue India and India Today Woman by breaking apart the covers into categories and defining whether these covers fall into spectrum 1, style and material, or spectrum 2, goals and achievements. Results indicate that Vogue India has the tendency to fall into one side of the spectrum and put emphasis in material goods and style; whereas, India Today Woman falls on the opposite spectrum and puts more emphasis on goals and achievements while touching upon all aspects of a woman's life. India Today Woman found a medium, which needs to be a format followed by other companies in developing nations like India.
University of Minnesota Final Project. Summer 2016. Degree: Master of Liberal Studies. Advisors: Anita Gonzalez and David Husom. 1 computer file (PDF)
Depictions of Empowerment? How Indian Woman are Represented in Vogue India and India Today Woman.
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