Skip to main content

University of Minnesota / Driven to DiscoverUniversity of Minnesota

Libraries

View Item 
Assessing Millennial Brand Equity for the Minnesota Historical Society
Linnemanstons, Katherine; Schneider, Ingrid; Gartner, William (University of Minnesota Tourism Center, 2015)
Thumbnail
View/Download file
Persistent link to this item
https://hdl.handle.net/11299/173350
Services
Title
Assessing Millennial Brand Equity for the Minnesota Historical Society
Authors
Issue Date
2015-06-30
Publisher
University of Minnesota Tourism Center
Type
Report
Abstract
The University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.
Keywords
Appears in collections
Research Reports [161]
Previously Published Citation
Linnemanstons, Katherine; Schneider, Ingrid; Gartner, William. (2015). Assessing Millennial Brand Equity for the Minnesota Historical Society. University of Minnesota Tourism Center.
Funding information
Minnesota Historical Society
Suggested Citation
Linnemanstons, Katherine; Schneider, Ingrid; Gartner, William. (2015). Assessing Millennial Brand Equity for the Minnesota Historical Society. University of Minnesota Tourism Center. Retrieved from the University of Minnesota Digital Conservancy, https://hdl.handle.net/11299/173350.
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.