Brainerd International Raceway (BIR) has been viewed as a vital part of the Brainerd Lakes Area economic scene for 35 years. For the area, its events generate national and even international attention on an annual basis.
BIR’s major event, the National Hot Rod Association (NHRA) Nationals drag race, has been an annual draw for 23 years. Every year it attracts between 30,000-40,000 people daily for its three-day event. It is estimated that another 3 million watch it live on network television (ESPN2), which televises the Sunday final race. Every lodging property within 60 miles is affected, and the same can be said for businesses, such as restaurants, gas stations, grocery stores, etc.
This discussion highlights the economic impacts from this one three-day event to the Crow Wing County area where BIR resides.
Erkkila, Daniel L..
Estimated Economic Impact to Crow Wing County from a National Hot Rod Association Event.
University of Minnesota Tourism Center.
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