Festivals and special events benefit both local communities and visitors. Community festivals of short duration contribute to the celebration of local culture, identity, and place. Festivals also enhance exposure, awareness, profitability and image of the host community, as well as serve as a vehicle for other development (Felenstein & Fleischer, 2003; Getz, 1991; Hall, 1992; Nicholson & Pearce, 2001). To maximize benefit and enhance events, organizers need to continually assess and evaluate their event and its market.
In 2007, the University of Minnesota Tourism Center (UMTC) was contracted to profile visitors to Irish Fair. Several visitor characteristics were of interest beyond demographics, including information sources for the Fair, as well as spending habits and Fair experience. To that end, a visitor questionnaire was developed and administered to Irish Fair visitors.
Schuweiler, Andrea; Schneider, Ingrid E..
Profile of 2007 Irish Fair Attendees.
University of Minnesota Tourism Center.
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