This document is the third of three seasonal reports that will be incorporated into an annual traveler profile report following the spring season of 2008. At the end of the study, Davidson-Peterson Associates will provide detailed state and regional combined traveler profile information for 2005- 2006 and 2007-2008, balanced by both region and season. Additionally, the Traveler Profile Study results for 2007-2008 will be used in conjunction with other survey data to estimate the seasonal and regional economic impact of Minnesota traveler expenditures at the state, regional and county level for the 12-month study period.
The detailed findings for the winter season 2005-2006/2007-2008 in total and by region are presented in the following section. Wherever differences among regional results are discussed in the findings, the differences are significant at the 95% confidence level. Refer to Appendix A for an explanation of significant differences and tables that show all significant differences among study results. Refer to Appendix B for tables summarizing results from the winter 2007-2008 study only.
The purpose of this report is to summarize the key findings from the Minnesota Traveler Profile Study and the data collection process employed. The traveler profile is part of a 12-month economic impact and traveler profile research study for the State of Minnesota. The twelve month period is from June 2007 through May 2008. The research approach is designed to capture economic impact data (i.e., economic impact of traveler expenditures on the state of Minnesota) and traveler profile data concurrently. A similar 12-month study was conducted for the same period in 2005-2006.
The Profile of Travelers in Minnesota Winter Season (2005-2006 and 2007-2008).
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