This paper has three purposes: (1) to develop a
methodology based on axiomatic conjoint measurement
to accompany the McClelland (1980) fertility decision-
making model; (2) to demonstrate the use of the
methodology by applying it to the study of a specific
fertility-related behavior (contraceptive choice); and
(3) to evaluate the usefulness and validity of the
model and its methodology for studying fertility-related
behaviors. The within-persons methodology developed
is contrasted with the across-persons methodology
customarily used to test expectancy-value
models of behavior. Index terms: Conjoint measurement,
Contraception, Decision making,
Expectancy-value models, Preference models, Within-persons
Nickerson, Carol A & McClelland, Gary H. (1988). Extended axiomatic conjoint measurement: A solution to a methodological problem in studying fertility-related behaviors. Applied Psychological Measurement, 12, 129-153. doi:10.1177/014662168801200203
Nickerson, Carol A.; McClelland, Gary H..
Extended axiomatic conjoint measurement: A solution to a methodological problem in studying fertility-related behaviors.
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