Strategic Communication Capstone Projects
Persistent link for this collectionhttps://hdl.handle.net/11299/162592
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Browsing Strategic Communication Capstone Projects by Type "Thesis or Dissertation"
Now showing 1 - 20 of 146
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Item Adding Color to your Campaign: An Exploration of the Lack of Racial Diversity in U.S. Advertising Agencies(2017-06) Allen, Elizabeth M.Item Archetype Casting: Using Brand Archetypes to Build a Social Media Strategy Foundation(2013-06) Nicklin, DanielItem Audiences, anchors and media trust(2015-07) Jaeger, CarlItem Baseball broadcasting in the digital age: The role of narrative storytelling(2016-06) Henneberry, StevenItem Beyond the Viral Video: The Current Use of Online Video Advertising(2013-07) Knips, ElizabethItem Brand Communications and Employees: Professional Perceptions of Building Support From Within(2016-07-29) Kelley, Philip GItem Brand Heritage: Asset or Liability?(2017-06) Groves, MeganItem Bridging the Farm Gap: How Agricultural Checkoffs Communicate with Non-Farm Consumers(2018-07) Nolden, NoraItem The Building Blocks of Successful Brands: Understanding roles of functional and emotional messages(2014-07) McGregor, MeghanItem The Building Blocks of Successful Brands: Understanding roles of functional and emotional messages(2014-07) McGregor, MeghanItem Building Relationships: Moving Through the Customer Decision Journey(2016-08) Stevens, KaitlinItem The Business of Death: Proving the Worth of a Funeral Home in a Changing Marketplace(2019-08) Voigt, KellyItem Can We All Be a Hero? Differentiating Your Brand's Archetype(2016-06) Johnson, Samantha, M.Item Cause-Related Marketing Campaigns, Corporations & Nonprofits: Whose Brand Benefits?(2013) Grome, LindsayItem CEO Leadership: Advancing Leadership in 140 characters (or less)(2012-08) Sonnenberg, BrianItem Communicate Your Change: a 4-Factor Model for Change Management Communication(2013-08) Davidson, Alyssa