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Browsing by Subject "marketing"

Now showing 1 - 20 of 27
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    2005 Art Meander: Market Identification & Event Enhancement
    (University of Minnesota Tourism Center, 2005) Salk, Raintry J.; Schneider, Ingrid E.; Monson, Verna
    The purpose of this project was to assess visitor perceptions of the Meander and understand their interest in cultural/heritage travel.
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    Assessing Millennial Brand Equity for the Minnesota Historical Society
    (University of Minnesota Tourism Center, 2015-06-30) Linnemanstons, Katherine; Schneider, Ingrid; Gartner, William
    The University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.
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    At A Glance: MN Events and Festivals 2013
    (2014)
    Results from 156 questionnaires collected from MN festival & event organizers in 2013. Full report available at tourism.umn.edu.
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    Building a Strategy for Marketing Minnesota's Secondary Materials. Executive Summary: A Blueprint for Action.
    (Center for Urban and Regional Affairs, University of Minnesota, in cooperation with The Minnesota Project, 1990) Peek, Thomas R.
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    Building a Strategy for Marketing Minnesota's Secondary Materials. Volume I: Market Status Report.
    (Center for Urban and Regional Affairs, University of Minnesota, in cooperation with The Minnesota Project, 1990) Peek, Thomas R.
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    Building a Strategy for Marketing Minnesota's Secondary Materials. Volume II: A Blueprint for Action.
    (Center for Urban and Regional Affairs, University of Minnesota, in cooperation with The Minnesota Project, 1990) Peek, Thomas R.
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    City of Victoria Eco-Tourism Marketing Plan
    (Resilient Communities Project (RCP), University of Minnesota, 2015) Dahl, Kelsey; De Felice, Clelia; Goodrich, Sara; Nevin, Taylor; Radin, Karina; Sheeran, Kasey
    This project was completed as part of the 2015-2016 Resilient Communities Project (rcp.umn.edu) partnership with Carver County. The City of Victoria was interested in leveraging the natural resources in Eastern Carver County to attract tourism to the city and region. The goal of this project was to create an ecotourism marketing plan to promote the unique natural amenities located in Eastern Carver County that might appeal to visitors seeking to revel in the outdoors, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, wineries and breweries, and outdoor recreation activities. Project lead Ben Landhauser from the City of Victoria collaborated with a group of students in JOUR 4263: Strategic Communication Campaigns, to produce an ecotourism marketing plan. The students' final report and presentation are available.
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    City of Victoria Strategic Communications Campaign Report
    (Resilient Communities Project (RCP), University of Minnesota, 2015) Yoerg, Nikki; Mocol, Hannah; Drury, Maggie; Albrecht, Diana; Willis, Macayla; Stompro, Amy; Przetycki, Danielle
    This project was completed as part of the 2015-2016 Resilient Communities Project (rcp.umn.edu) partnership with Carver County. The City of Victoria was interested in leveraging the natural resources in Eastern Carver County to attract tourism to the city and region. The goal of this project was to create an ecotourism marketing plan to promote the unique natural amenities located in Eastern Carver County that might appeal to visitors seeking to revel in the outdoors, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, wineries and breweries, and outdoor recreation activities. Project lead Ben Landhauser from the City of Victoria collaborated with a group of students in JOUR 4263: Strategic Communication Campaigns, to produce an ecotourism marketing plan. The students' final report and presentation are available.
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    City of Watertown Residential Marketing Campaign
    (Resilient Communities Project (RCP), University of Minnesota, 2016) Sanchez, Alex; Bonk, Rylee
    This project was completed as part of a year-long partnership between Carver County and the University of Minnesota’s Resilient Communities Project (http://www.rcp.umn.edu). Although Carver County as a whole is growing in population and economic potential, the city of Watertown lags behind neighboring municipalities. Fewer new residents are moving in, there is less new home construction, and the city’s social and economic growth are suffering as a result. The goal of this project was to develop a marketing campaign that highlights Watertown’s amenities and community characteristics to attract home buyers and business development. In collaboration with project lead Shane Fineran from the City of Watertown, a team of students in PA 5261: Housing Policy, identified factors important for both first-time home-buyers and baby boomers looking to downsize when they make home purchasing decisions, to inform future marketing campaigns and city promotional materials. The students' final report from the project is available.
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    Consumer Behavior and Environmental Policy: Applications to Issues in Food Waste and Organics Recycling
    (2019-07) Dusoruth, Vaneesha
    A large proportion of the food produced in the United States is wasted throughout the supply chain, with households accounting for the highest proportion. In Chapter 1, building on the existing literature, this paper develops a structural model to determine the economic relationship between household food waste reduction efforts, organics recycling efforts, and the opportunity cost of time in a public goods framework. In Chapter 2, we classify consumers in distinct classes dictated by their food related routines such as grocery shopping and kitchen management. We then investigate the roles of products attributes, especially cosmetic appearance and expiration dates, on food waste tendencies across these different classes of consumers. We examine whether underlying risk preferences and stated risk perceptions have an impact on those food waste propensities. In addition to prevention strategies that curb the negative impacts of food waste, recycling presents an opportunity to convert environmentally harmful materials into valuable economic downstream products such as compost. In chapter 3, we conduct a randomized control trial to examine the impact on information on organics recycling behavior and food waste generation tendencies in a local community.
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    Creating a National Heritage Area for the Coteau Region
    (2008) Manganaro, Christine
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    Farm Legal Series: Agricultural Marketing Contracts, 2015
    (2015-06) Kunkel, Phillip A.; Peterson, Jeffery A.
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    Farm Legal Series: Agricultural Marketing Contracts, 2020
    (2020-04) Kunkel, Phillip A.; Peterson, Jeffery A.
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    Fergus Falls Art Crawl
    (2008) Borman, Kate
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    Marketing Energy Conservation to Homeowners: An Action Program From Public Policy Research.
    (1982) Rudelius, William; Dodge, Gary; Weijo, Richard
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    Marketing for Field Days
    (St. Paul, MN: University of Minnesota Extension Service, 2009-09-25) Meyer, Nathan; Carlson, Stephan