Browsing by Subject "College choice"

Now showing 1 - 2 of 2
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    The College Search Process: Differences between Hmong and Somali Students
    (2012) Karl, Bryan; Rauschenfels, Diane
    The researcher explored the college search process of three Hmong and one Somali student at four Minnesota higher education institutions using a phenomenological approach. Minority students, underrepresented/underserved students, are highly sought after by colleges across the nation. There are more than 60,000 Hmong and 30,000 Somali within the state of Minnesota. The author presented results utilizing six themes that emerged as noteworthy contributors of research participants during their college search process. The themes include: Residence, Ethnicity, Gender, Family Educational Background, Predispositions to Education, and Secondary Contributors.
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    The Impact of Social Media on College Choice
    (2014) DiAna, Kathryn; Rauschenfels, Diane
    Social media, defined as a platform for participants to create, share or exchange information and connect with others on a global scale, is emerging as a key marketing component of the college admissions process. The emergence of social media allows universities the ability to communicate in a voice that is familiar to the millennial generation, defined as those born after 1980. Using a quantitative research methodology, this project explored how the use of social media can impact college choice. Results show that 92% of respondents used Facebook one or more times daily and 78.9% of students joined a social network created just for admitted students. The outcome helps to answer the question of how institutions of higher education can best leverage this technology to influence college choice.