Welcome  to  Public  health  moment from  the  University  of  Minnesota. The  location  and  design  of  nutrition  labels  on food  packages  first  introduced  20  years  ago  has come  into  question  based  on a  new  University  of  Minnesota  study  that  used  eye tracking  technology  to  gauge  whether or  not  consumers  read  the  labels. U  of  M  researcher  Dan  Graham  led  the  study. Well,  we  found  out  that  people, this  task  did  tend  to  look  at the  nutrition  facts  panel  more  so if  it  was  in  the  center  of  the  screen than  if  it  was  on  the  sides. They  tended  to  look  more  at  nutrients  near the  top  of  the  label  compared to  those  closer  to  the  bottom. The  highest  viewing  was  for calories  and  the  lowest was  for  the  vitamins  and  minerals. Graham  said  based  on  the  result, a  change  in  location  for the  nutrition  labels  would  be  beneficial  for  consumers. Based  on  this  study  that was  just  using  a  computer  screen, if  we  could  translate  that  to a  package  front,  for  instance, it  seems  that  it  would  be  beneficial  to  have the  nutrition  label  front  and center  at  the  top  and  middle  of a  food  package  where  people  tend  to  look  most  frequently. And  if  we  could  have  the  nutrients that  are  most  relevant  to public  health  in a  similarly  prominent  place  on  that  label, that  seems  like  it  could  draw  consumer  attention. And  from  there,  perhaps  we  could  make  the  leap to  saying  that  they  might eat  more  healthfully  if  they  saw  it.