Evidence is presented for the existence of two
types of factors when semantic differential data are
factor analyzed by treating each concept-scale combination
as a variable: (1) factors defined by scales
within given concepts and (2) factors defined by
scales across concepts. These two types of factors
were found for each of two independent data sets.
The findings suggest changes in the procedures investigators
typically use to select scales, to analyze
their three-dimensional array, and to obtain attitude
Mayerberg, Cathleen K & Bean, Andrew G. (1978). Two types of factors in the analysis of semantic differential attitude data. Applied Psychological Measurement, 2, 469-480. doi:10.1177/014662167800200401
Mayerberg, Cathleen Kubiniec; Bean, Andrew G..
Two types of factors in the analysis of semantic differential attitude data.
Retrieved from the University of Minnesota Digital Conservancy,
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.