In 2006, the University of Minnesota Tourism Center (UMTC) and Center for Urban and Regional Affairs (CURA) were contracted to profile visitors to Saint Paul Winter Carnival. Several visitor characteristics were of interest beyond demographics, including information sources, spending habits, and experience at Saint Paul Winter Carnival. To that end, a visitor questionnaire was developed and administered to Saint Paul Winter Carnival visitors.
Hinds, Nikki; Salk, Raintry J.; Schneider, Ingrid E..
Profile of 2007 Saint Paul Winter Carnival Attendees.
University of Minnesota Tourism Center.
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