This project sought baseline information on perceptions of invasive species and theie control among the Minnesota tourism industry.
The majority of respondents agreed that both invasive plant & aquatic invasives were harmful to Minnesota’s environment, economy & society. Similarly, the majority of respondents indicated all 7 control methods presented in the questionnaire would be effective to control invasive species.
Nature-based recreation & tourism contribute to MN’s $12 billion tourism industry. In 2012, outdoor recreation generated $11.6 billion in direct consumer spending & $815 million in state & local tax revenues (Outdoor Industry Association, 2013). Brand research suggests a positive image of MN based on its natural beauty & ‘stunning scenery’ (Ipsos Reid, 2011).
Given the significant impact that invasive species can have on tourism destinations, as well as the power that organizations & destinations have to mitigate invasive species, understanding tourism entities’ perceptions about invasive species is needed.
Carlson Travel, Tourism, and Hospitality Chair
Schneider, Ingrid E.; Qian, Xinyi.
Perceptions of Invasive Species and Their Control Among the MN Tourism Industry.
University of Minnesota Tourism Center.
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