Does Generation Matter? Differences in Perceived Benefits Among Baby-boomers, Generation-X & Generation-Y at a Water-Based Recreation Area
University of Minnesota College of Natural Resources
This project sought to identify differences in perceived and realized benefits among visitors of different generations. The majority of benefit items and factors were similar across generational cohorts. Therefore, recreation opportunity providers (water based, in this case) can take these results and assume that their marketing and programming efforts will continue to reach a broad audience.
Does Generation Matter? Differences in Perceived Benefits Among Baby-boomers, Generation-X & Generation-Y at a Water-Based Recreation Area.
University of Minnesota College of Natural Resources.
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