This report provides a brief outline of the existing and potential domestic travel market among African Americans in the United States. Demographics, income information, and basic trip characteristics are presented.
Travel is most frequently for leisure purposes, for 2.5 days, in the Southern United States, using paid lodging. Group sizes average 2.8 persons. The average trip expenditure is lower than what has been reported for Asian Americans and Hispanics. African Americans accounted for 172.6 million domestic person-trips in the United States in 2010. The population is expected to grow to 48 million by 2020, and the number of domestic person-trips could grow by as much as 24.6%.
A Summary of African American Travel Interests and Behaviors.
University of Minnesota Tourism Center.
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