This report provides a brief outline of the existing and potential domestic travel market among Asian Americans in the United States. Demographic, income, English proficiency information, and basic trip characteristics are presented.
In summary, according to the 2010 Census, the Asian-American population was 17,320,856 in the United States (5.6% of the U.S. population), and 247,132 in Minnesota (4.7% of the state population). Asian Americans are the highest-income, best-educated, and fastest-growing racial group in the United States. This group has a median age of 35.4 years in the country and 27.3 years in Minnesota. Also, Asian Americans have a higher income than the overall U.S. population and the highest median household income when compared to African Americans and Hispanics, both in the country and in Minnesota.
Travel is most frequently for leisure purposes, for 3.3 days in the Western United States, using paid lodging. Group sizes are, on average, 2.8 persons. The average trip expenditure is higher than that of the typical U.S. traveler. Asian Americans accounted for 82 million domestic person-trips in the United States in 2010. The population group is expected to grow to 21.6 million by 2020, and the number of domestic person-trips could grow by 45.5%.
Carlson Chair for Travel, Tourism and Hospitality
A Summary of Asian-American Travel Interests and Behaviors.
University of Minnesota Tourism Center.
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