In 2004, Renewing the Countryside piloted Green Routes, a sustainable tourism initiative, in two rural regions of Minnesota. In the spring of 2006, Green Routes was launched state wide in partnership with a number of other Minnesota-based organizations. According to Renewing the Countryside, the vision behind Green Routes is to strengthen rural economies by helping communities or regions to share their assets in ways that respect the natural world, involve the local community, and protect and enhance the local quality of life. Green Routes is connected to an initiative to support sustainable farmers and rural communities by increasing consumer interest in food that is locally and sustainably grown.
Schneider, Ingrid E.; Hinds, Nikki; Joannides, Jan; Stern, Steffany.
Awareness of and interest in Green Routes.
University of Minnesota Tourism Center.
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