Davidson‐Peterson Associates previously prepared reports for each of the first three seasons of the year‐long study. This is the final report and incorporates the data collected over the 12‐month period to provide an annual traveler profile. The results reported for the annual traveler profile study are based on a sample of Minnesota travelers which was balanced so as to be directly proportional to the estimated number of travelers by region and season. In contrast, the results summarized in the three previous seasonal reports(Summer 2007, Fall 2007, and Winter 2007‐2008) were based on actual completes and not the balanced completes.
This report provides results from interviews of travelers throughout the state during the summer, fall, winter, and spring seasons. Interview responses from the 2007‐2008 study period have been combined with interview responses from the 2005‐2006 study period for presentation and analysis in this report. The combined data yield results that are more reliable and representative than the results for either of the two interview periods alone – the effect of roughly doubling the sample size and including traveler interviews at a broader selection of traveler sites.
The purpose of this report is to summarize the key findings from the Minnesota Traveler Profile Study and the data collection process employed. The traveler profile is part of a 12‐month economic impact and traveler profile research study for the State of Minnesota. The research approach employed is designed to capture economic impact data (i.e., economic impact of traveler expenditures on the state of Minnesota) and traveler profile data concurrently. A similar 12‐month study was conducted for the same period in 2005‐2006.
For the Traveler Profile Study, in‐person intercept interviews were conducted among travelers in Minnesota. To qualify for the survey, the traveler could not reside in the immediate area and had to be either spending at least one night in the area or, if a day traveler, had to have traveled at least 50 miles from home.
The Profile of Travelers in Minnesota June through May (2005-2006 and 2007-2008).
Retrieved from the University of Minnesota Digital Conservancy,
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.