In an increasingly digital world, if a business (or a community) fails to adapt
and establish a digital presence many customers won’t easily find them. This
was the premise for creating the Minnesota Intelligent Rural Communities
(MIRC) program that the Community Economics field team implemented from
2010 to 2012. Workshops, 1:1 technical assistance and educational materials
were offered to 18 rural business communities, including to tourism oriented
businesses. For two reasons, we examined the digital presence of businesses
in the 18 MIRC communities as well as five other control nonparticipating communities.
We assessed 13,931 rural businesses in the 22 communities. Beyond
helping to evaluate our MIRC programming, these data establish a baseline
that can be used by researchers to assess impact on rural business of massive
investments in Broadband infrastructure (e.g., ~$400 million in Minnesota).
Muessig, Hans; Daun, Tara R.; Darger, Michael.
Are Tourism Businesses Using the Internet?.
St. Paul, MN: University of Minnesota Extension.
Retrieved from the University of Minnesota Digital Conservancy,
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.