This thesis includes two projects: investigating the transaction channel choices by U.S.
nurseries and national trade among U.S. nurseries. Alternative transaction channels
including trade show, telephone, in-person, mail, and internet sales contribute to the
growth of nursery crops in the United States. However, literature about the choice of
transaction channels on nursery crops over time is sparse. In our study, we investigated
the impacts of nurseries’ business characteristics, product characteristics, locations, and
promotional activities on the sales through different transaction channels. Based on the
national survey data of 2003 and 2008, we used Tobit models to investigate the main
factors that affect the sales of plants through five transaction channels: trade show,
telephone, in-person, mail and internet. We found that the firms’ choice of different
channels changed over time; plant type affected the channel choice and different
promotional activities also affected the choice of different channels.
Based on national survey data of years 1998, 2003 and 2008, we used augmented
gravity models to investigate the main factors affecting the trade value for both large and small nurseries. We found that the impact of distance on trade value was different
between large nurseries and small nurseries; the impact of distance on nursery trade has
been decreasing over time; and the impact of distance on nursery trade differs across
regions. Additionally, nursery trade value was affected by plant types the nurseries carried and other business characteristics.
University of Minnesota M.S. thesis. May 2011. Major: Applied economics. Advisor: Chengyan Yue. 1 computer file (PDF); iv, 47 pages.
Investigating the choice of transaction channels and national trade among U.S. nurseries..
Retrieved from the University of Minnesota Digital Conservancy,
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.