This study used segmentation analyses to identify seven distinct subgroups of
U.S. midlife women (n=1684) based on their attitudes toward food, its preparation and
consumption. Statistical analysis was completed to determine the influence of attitude
segments on body mass index (BMI) and food and nutrient intake. Women completed a
mailed survey including a 24 hour food record and a questionnaire regarding physical
activity, eating attitudes and weight history. Mean age of the women was ~50 years and
they were mostly White (78%), currently married (71%) and employed (70%). Obesity
was influenced by attitude segments (clusters of women sharing similar attitudes). Mean
BMI was lower for ‘Health Conscious’, ‘Creative Cooks’ and ‘Hate to Cook’ attitude
segments compared to ‘Boredom Bingers’ and ‘Live to Eat’ attitude segments. Overall,
‘Health Conscious’ and ‘Creative Cook’ attitude segments had generally better nutrition
profiles while ‘Boredom Bingers’ and ‘Live to Eat’ attitude segments had poor nutrition
profiles. Segmentation of women in this age group according to eating attitudes may be
used to deliver tailored nutrition education which may prove to be effective in managing
weight and improving diet quality.
University of Minnesota Master of Science thesis. January 2011. Major: Nutrition. Advisor: Marla M. Reicks. 1 computer file (PDF); vi, 112 pages.
Wood, Alisha Ann.
Relationship between BMI, eating behaviors and attitudes toward food, its preparation and consumption in midlife women.
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